B2B Lead Generation

B2B Lead Gen (Global)

by minhnv0807 · MIT license · ★ 592 on GitHub

Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and…

---
name: 33-b2b-lead-gen-global
description: "Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`."
metadata:
  version: 1.0.1
  category: operations
license: MIT
triggers:
  - "prospecting"
  - "lead gen"
  - "cold email"
  - "outbound"
  - "sales enablement"
  - "lead scoring"
  - "MQL"
  - "SQL"
related:
  - product-marketing-context-global

Overview

This skill connects marketing to sales: define ICP, find accounts and contacts, score leads, write outreach, create sales assets, and set MQL/SQL handoff. The goal is qualified pipeline, not a large email list.

Manual install (npx, ZIP)

Claude Codenpx skills add minhnv0807/ai-business-skills --skill 33-b2b-lead-gen-global -g -a claude-code

Claude Code (degit)npx degit minhnv0807/ai-business-skills/skills/en/33-b2b-lead-gen-global#master ~/.claude/skills/33-b2b-lead-gen-global

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

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Outline

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B2B Lead Gen (Global)

Information gathering

Read .agents/product-marketing-context-global.md if available. Ask up to 4 questions: ICP, deal size/ACV, target market/region, and current outbound channels. Use CRM exports or existing lists as baseline when available. For deeper guidance, read references/b2b-lead-gen-playbook.md.

Pick the mode

User needs	Mode
"Find prospects"	Prospecting
"Write outreach emails"	Cold outreach
"Score leads"	Lead scoring
"Handoff to sales"	RevOps handoff
"Build a sales deck / objections"	Sales enablement

Workflow

1. Define ICP

Clarify:

Firmographic: industry, size, revenue, region.
Trigger: funding, hiring, expansion, tool usage, regulation, churn signal.
Pain: problem with budget behind it.
Exclusion: who should not be targeted.

2. Map lead sources

Source	Best for
LinkedIn/Sales Nav	B2B role/title targeting
Apollo/Clay/ZoomInfo	Account and contact data
Google Maps/local directories	Local SMB
GitHub/job posts	Devtool/SaaS intent
G2/Capterra/review sites	Competitor/category demand
Website visitors/forms	Warm intent

3. Score and prioritize

Use 100 points:

Group	Points
ICP fit	35
Intent trigger	25
Pain/proof	15
Contact quality	15
Timing	10

Only push to outreach when score is at least 60/100.

4. Write outbound sequence

Default 4-touch sequence:

Email 1: pain + relevance + soft CTA.
Email 2: proof/case + short question.
Email 3: value asset or mini-audit.
Breakup: permission to close the loop.

Avoid spam, exaggerated claims, and fake personalization.

5. Create sales enablement

For high-potential accounts, create:

Persona-specific one-pager.
Objection handling sheet.
Demo talk track.
Simple ROI calculator.
Proposal outline.

6. Handoff to sales/CRM

Every lead should have:

Source, score, trigger, pain, suggested opener.
Owner, next step, follow-up SLA.
Status: New, Working, Meeting Booked, SQL, Opportunity, Closed.

Output template

# B2B Lead Gen Plan — [Brand]

## 1. ICP
| Segment | Fit criteria | Pain | Exclusion |

## 2. Lead sources
| Source | Query/filter | Data needed | Owner |

## 3. Scoring model
| Signal | Points | Why it matters |

## 4. Prospect table
| Account | Contact | Trigger | Score | Suggested opener | Next step |

## 5. Outreach sequence
### Email 1
Subject:
Body:

### Follow-ups

## 6. Sales enablement assets
| Asset | Persona | Purpose | Draft notes |

## 7. CRM handoff
| Stage | Entry criteria | Owner | SLA |

09-customer-insight-global: persona, pain, JTBD.
31-offer-design-global: B2B/high-ticket offer.
14-email-marketing-global: nurture after capture.
08-competitor-research-global: competitor triggers and alternative positioning.

Quality checklist

Lead list includes reasons to buy, not just emails.
Exclusion criteria are explicit.
Outreach has real relevance, not fake merge-field personalization.
Compliance: opt-out, no unlawful scraping or spam.
Sales handoff has owner and SLA.
Output has a clear 48-hour next action.

1	---
2	name: 33-b2b-lead-gen-global
3	description: "Use when the user needs B2B pipeline work — ICP and account lists, prospecting, cold email and LinkedIn outbound sequences, lead scoring, MQL to SQL handoff, sales decks, objection handling, demo scripts, CRM pipeline hygiene, and RevOps reporting. Trigger on 'find leads', 'prospect list', 'cold email sequence', 'outbound campaign', 'lead scoring model', 'our pipeline is empty', 'sales deck for enterprise buyers'. Also use when the user has a strong product and no route to the companies that need it. Not for — consumer lifecycle email, see `14-email-marketing-global`; the offer being sold, see `31-offer-design-global`; positioning against rivals, see `58-positioning-global`; inbound content, see `36-content-brief-global`."
4	metadata:
5	version: 1.0.1
6	category: operations
7	license: MIT
8	triggers:
9	- "prospecting"
10	- "lead gen"
11	- "cold email"
12	- "outbound"
13	- "sales enablement"
14	- "lead scoring"
15	- "MQL"
16	- "SQL"
17	related:
18	- product-marketing-context-global
19	- 08-competitor-research-global
20	- 09-customer-insight-global
21	- 14-email-marketing-global
22	- 31-offer-design-global
23	---
24
25	# B2B Lead Gen (Global)
26
27	This skill connects marketing to sales: define ICP, find accounts and contacts, score leads, write outreach, create sales assets, and set MQL/SQL handoff. The goal is qualified pipeline, not a large email list.
28
29	## Information gathering
30
31	Read `.agents/product-marketing-context-global.md` if available. Ask up to 4 questions: ICP, deal size/ACV, target market/region, and current outbound channels. Use CRM exports or existing lists as baseline when available. For deeper guidance, read `references/b2b-lead-gen-playbook.md`.
32
33	## Pick the mode
34
35	\| User needs \| Mode \|
36	\|------------\|------\|
37	\| "Find prospects" \| Prospecting \|
38	\| "Write outreach emails" \| Cold outreach \|
39	\| "Score leads" \| Lead scoring \|
40	\| "Handoff to sales" \| RevOps handoff \|
41	\| "Build a sales deck / objections" \| Sales enablement \|
42
43	## Workflow
44
45	### 1. Define ICP
46
47	Clarify:
48
49	- Firmographic: industry, size, revenue, region.
50	- Trigger: funding, hiring, expansion, tool usage, regulation, churn signal.
51	- Pain: problem with budget behind it.
52	- Exclusion: who should not be targeted.
53
54	### 2. Map lead sources
55
56	\| Source \| Best for \|
57	\|--------\|----------\|
58	\| LinkedIn/Sales Nav \| B2B role/title targeting \|
59	\| Apollo/Clay/ZoomInfo \| Account and contact data \|
60	\| Google Maps/local directories \| Local SMB \|
61	\| GitHub/job posts \| Devtool/SaaS intent \|
62	\| G2/Capterra/review sites \| Competitor/category demand \|
63	\| Website visitors/forms \| Warm intent \|
64
65	### 3. Score and prioritize
66
67	Use 100 points:
68
69	\| Group \| Points \|
70	\|-------\|--------\|
71	\| ICP fit \| 35 \|
72	\| Intent trigger \| 25 \|
73	\| Pain/proof \| 15 \|
74	\| Contact quality \| 15 \|
75	\| Timing \| 10 \|
76
77	Only push to outreach when score is at least 60/100.
78
79	### 4. Write outbound sequence
80
81	Default 4-touch sequence:
82
83	1. Email 1: pain + relevance + soft CTA.
84	2. Email 2: proof/case + short question.
85	3. Email 3: value asset or mini-audit.
86	4. Breakup: permission to close the loop.
87
88	Avoid spam, exaggerated claims, and fake personalization.
89
90	### 5. Create sales enablement
91
92	For high-potential accounts, create:
93
94	- Persona-specific one-pager.
95	- Objection handling sheet.
96	- Demo talk track.
97	- Simple ROI calculator.
98	- Proposal outline.
99
100	### 6. Handoff to sales/CRM
101
102	Every lead should have:
103
104	- Source, score, trigger, pain, suggested opener.
105	- Owner, next step, follow-up SLA.
106	- Status: New, Working, Meeting Booked, SQL, Opportunity, Closed.
107
108	## Output template
109
110	```markdown
111	# B2B Lead Gen Plan — [Brand]
112
113	## 1. ICP
114	\| Segment \| Fit criteria \| Pain \| Exclusion \|
115
116	## 2. Lead sources
117	\| Source \| Query/filter \| Data needed \| Owner \|
118
119	## 3. Scoring model
120	\| Signal \| Points \| Why it matters \|
121
122	## 4. Prospect table
123	\| Account \| Contact \| Trigger \| Score \| Suggested opener \| Next step \|
124
125	## 5. Outreach sequence
126	### Email 1
127	Subject:
128	Body:
129
130	### Follow-ups
131
132	## 6. Sales enablement assets
133	\| Asset \| Persona \| Purpose \| Draft notes \|
134
135	## 7. CRM handoff
136	\| Stage \| Entry criteria \| Owner \| SLA \|
137	```
138
139	## Related skills
140
141	- `09-customer-insight-global`: persona, pain, JTBD.
142	- `31-offer-design-global`: B2B/high-ticket offer.
143	- `14-email-marketing-global`: nurture after capture.
144	- `08-competitor-research-global`: competitor triggers and alternative positioning.
145
146	## Quality checklist
147
148	- Lead list includes reasons to buy, not just emails.
149	- Exclusion criteria are explicit.
150	- Outreach has real relevance, not fake merge-field personalization.
151	- Compliance: opt-out, no unlawful scraping or spam.
152	- Sales handoff has owner and SLA.
153	- Output has a clear 48-hour next action.
154