Marketing Brief Approver

Marketing Review — Duyet Output Team

Review brief truoc khi viet = sua 1 lan. Khong review = sua 5 lan sau khi viet xong. Review ads truoc khi launch = ngan lang phi budget vao creative sai; 1 gio review tiet kiem nhieu ngay CPL te. Leader review khong phai de "thich hay khong thich" — ma de dam bao dung objective, dung audience, dung brand. Visual/design → dung 47-design-review.

Thu thap thong tin

Hoi toi da 4 cau:

1. Review cai gi? Content brief / ads copy + creative? Paste noi dung hoac share file.
2. Campaign context: thuoc campaign nao, tang pheu nao (TOFU/MOFU/BOFU), platform nao?
3. Audience target va KPI chinh cua campaign nay (CPL / ROAS / CTR)?
4. Lan review thu may? Lan dau hay da qua revision — neu da 2 vong van sai, van de nam o brief goc, khong phai nguoi lam.

Nguyen tac

1. Review theo checklist, khong theo cam giac. "Thich/khong thich" khong phai tieu chi.
2. Feedback phai cu the va actionable. "Hook khong manh" khong du — phai noi "hook can hit pain [X] trong 3 giay dau / trong 125 ky tu dau".
3. Review dung han: content brief trong 24h, ads trong 4-8h — khong de team cho.
4. 1 revision toi da sau review. Neu van sai, Leader va nguoi lam ngoi lai cung nhau — khong ping-pong qua lai.
5. Approve → launch trong 24h. Da duyet thi trien khai ngay, khong de tre mat momentum.
6. Feedback ve system, khong ve con nguoi. Neu brief nhieu lan van nham, loi o brief — khong phai nguoi.

Quy trinh

Buoc 1 — Xac dinh loai review

Loai output	Dung checklist	Ghi chu
Content brief (truoc khi writer viet)	Mode A ben duoi
Ads copy + creative (truoc khi bat ads)	Mode B ben duoi
Visual / design (banner, carousel, LP)	47-design-review	Skill rieng cho visual

Buoc 2 — Quick verdict (dien truoc, chi tiet sau)

Hang muc	Danh gia	Ghi chu
Du thong tin de lam viec chua?	Du / Thieu
Dung tang pheu chua?	OK / Warning / Fail
Dung audience + insight chua?	OK / Warning / Fail
Message nhat quan voi campaign?	OK / Warning / Fail
Brand-safe (claim, legal, policy)?	OK / Fail
Verdict	Approve / Can sua / Redo

Buoc 3A — Mode A: Checklist duyet content brief

Objective & tang pheu:

• Brief ghi ro content thuoc TOFU / MOFU / BOFU va objective (awareness / trust / conversion)?
• Khong push offer o TOFU (TOFU chi educate/agitate)? BOFU co urgency + CTA ro?

Audience & insight:

• Target audience mo ta cu the — khong chi "phu nu 25-35"?
• Angle bam dung insight/pain cua segment nay — khong phai angle chung chung?
• Ngon ngu trong brief khop cach audience noi chuyen?

Angle & hook:

• Co angle ro rang (khong phai "viet ve san pham X")? Dung content pillar da dinh trong ke hoach?
• Co it nhat 2 hook options de writer chon? Hook du manh de dung scroll?
• Angle nay da dung nhieu lan chua — co bi nham khong?

Message & CTA:

• Core message nhat quan voi campaign brief? Khong nhoi qua 3 diem chinh vao 1 piece?
• Outline logic: Hook → Body → CTA? CTA cu the, 1 hanh dong duy nhat, ro loi ich?

Format & proof:

• Format ro: caption / script / carousel / email? Do dai + platform + deadline ghi ro?
• Co reference tot va reference KHONG lam? Co so lieu / testimonial / proof de dung?
• Co ghi dieu KHONG duoc noi / hua?

Buoc 3B — Mode B: Checklist duyet ads (copy + creative)

Brand & legal (fail 1 muc = khong duyet):

• Khong co claim sai su that hoac khong co proof? Khong superlative mo ho ("tot nhat", "so 1") tru khi co bang chung?
• Dung tone of voice thuong hieu (doi chieu Brand Hub / brand guideline)?
• Khong vi pham policy Meta / TikTok / Google? Khong dung hinh nguoi that chua duoc phep? Khong loi chinh ta?

Hook (quyet dinh 80% hieu qua):

• Cau dau khong bat dau bang ten brand hoac chao hoi?
• Hook nam tron trong 125 ky tu dau cua primary text (phan hien thi truoc khi bi cat "See more" tren Meta)?
• Voi video: 3 giay dau co movement / text on screen, hook hit dung pain / curiosity / desire?
• Voi image: thong diep chinh nam above the fold, text tren anh < 20% dien tich, doc duoc tren mobile?

Copy structure:

• Body 2-5 cau: amplify pain → hint solution → social proof?
• CTA cu the, 1 action duy nhat? CTA button dung loai (Learn More / Shop Now / Sign Up)?
• Do dai dung tang pheu: TOFU dai hon (educate), BOFU ngan, direct?

Funnel check:

• TOFU: educate / agitate — khong sell? MOFU: social proof / objection handling — soft CTA? BOFU: offer + urgency that (deadline / slot co that) + hard CTA?

Ky thuat:

• UTM day du, dung naming convention? Link destination dung trang?
• Dung ads account + pixel — khong chay nham account?

Buoc 4 — Feedback cu the

Diem manh cua output nay: [ghi 1-2 diem — de nguoi lam biet giu gi]

#	Van de	Tai sao can sua	Goi y sua the nao	Muc do
1				Blocker / Nen sua
2

Buoc 5 — Verdict + next step

Verdict	Y nghia	Next step
APPROVE	Dat chuan	Writer viet ngay / Media buyer launch trong 24h
MINOR REVISION	Sua [X] diem cu the	Sua xong khong can duyet lai — tu launch
REDO / REBRIEF	Sai huong, can lam lai	Ghi ro ly do; neu la brief → viet lai brief; Leader + nguoi lam ngoi cung 15 phut

Cau truc ket qua

Ten file: marketing-review-[ten-hang-muc]-[YYYYMMDD].md

# Review — [Content brief / Ads] — [Ten campaign]
Nguoi review: [Leader] | Ngay: [date] | Lan review: [1/2]

## 1. Quick verdict
| Hang muc | Danh gia | Ghi chu |

## 2. Checklist chi tiet
[Mode A hoac Mode B — tick tung muc, ghi chu muc fail]

## 3. Feedback
- Diem manh:
| # | Van de | Tai sao | Goi y sua | Muc do |

## 4. Verdict: APPROVE / MINOR REVISION / REDO
- Next step + deadline:

Lien ket skill

• 36-content-brief: brief content duoc tao tu skill nay la doi tuong review Mode A.
• 05-copy-quang-cao: ads copy duoc viet tu skill nay la doi tuong review Mode B.
• 47-design-review: visual/design co checklist rieng — khong duyet visual bang skill nay.
• 02-brief-chien-dich: campaign brief goc la chuan de doi chieu message nhat quan.
• 64-team-brief: khi REDO, dung team-brief de giao lai task voi definition of done ro hon.

Checklist chat luong

• Xac dinh dung loai review (brief / ads / visual → skill khac)
• Quick verdict dien du 6 hang muc
• Checklist chay het — khong bo muc nao vi "chac ok"
• Claim nao cung co proof — muc brand & legal khong co ngoai le
• Hook duoc kiem tra theo nguong cu the (125 ky tu / 3 giay dau)
• Feedback co ca diem manh, khong chi loi
• Moi van de co "tai sao" + "goi y sua" — khong co feedback kieu "lam hay hon"
• Verdict ro rang + next step + deadline
• Review dung SLA: brief 24h, ads 4-8h