Email Verification

Contact Verification

Overview

Verification is the gate between finding emails and sending to them. Skipping it is the single most expensive mistake in outbound — a 5% bounce rate triggers automated spam filtering at every major inbox provider. Recovery takes months.

The rule: every email address entering a sequence must pass verification first. No exceptions. Verify when you find, re-verify every 90 days, and always verify before a new campaign launches.

When to Use

• "Verify these emails before we send"
• "Check if these addresses are deliverable"
• "Clean my prospect list"
• "Are these safe to send to?"
• "Validate this CSV of contacts"
• "What's the bounce risk on this list?"

Do NOT use for:

• Finding new emails — use email-finding first
• Deliverability infrastructure setup — use email-deliverability
• General list hygiene beyond email — use list-building

Authoritative Foundations

Email verification is grounded in established deliverability practices. Industry consensus across major sending platforms (Google Workspace, M365, Smartlead, Instantly) converges on a bounce rate ceiling of 2% for cold outreach and best-in-class operations targeting under 1%.

Data decay is real: 2-3% of B2B emails become invalid every month. A 10,000-contact database loses 200-300 valid emails monthly. Re-verification on a 90-day cadence is the minimum to maintain list health.

Prerequisites

• A list of email addresses to verify
• Access to a verification service (LeadMagic Email Validation, ZeroBounce, NeverBounce, MillionVerifier, or equivalent)
• For batch verification: CSV with at minimum an email column

Step-by-Step Process

Phase 1: Intake

Ask the user:

1. How many emails need verification? (single vs batch)
2. When were these emails last verified? (if never, flag as high-risk)
3. What's the sending volume and cadence? (higher volume = stricter verification)
4. Are these going to cold outreach or warm nurture? (cold = stricter)

Phase 2: Run Verification

Submit each email to the verification service. Services return a status:

Status	Meaning	Action for Cold Outbound	Action for Warm/Nurture
valid	Mailbox exists and accepts mail	Safe to send	Safe to send
invalid	Mailbox doesn't exist or is deactivated	Do not send — remove from list	Do not send
risky / catch-all	Domain accepts all mail, can't confirm individual mailbox	Skip at volume. Send selectively (max 5% of volume) with extra monitoring	Send, monitor bounces closely
unknown	Could not determine status	Skip. Re-verify in 7 days or discard	Send if high-value, monitor
disposable	Temporary/throwaway address	Never send	Never send

Phase 3: Segment and Route

1. Valid → Route to the sendable list. Mark with verification date.
2. Invalid → Remove from all sequences. Log the bounce reason if available.
3. Risky/Catch-All → Separate list. For cold outbound at volume: skip entirely. For high-value enterprise accounts: send at reduced volume (<5% of total), monitor bounce rates daily.
4. Unknown → Hold for re-verification. If critical contact, attempt after 7 days. Otherwise, discard.

Phase 4: Record Keeping

Every verified contact should have:

• verification_status: valid | invalid | risky | unknown
• verification_date: ISO date of last verification
• verification_source: which service was used

CRM systems should filter sequences to only include verification_status = valid AND verification_date within last 90 days.

Output Format

Summary report:

Total verified: 1,000
Valid: 920 (92%)
Invalid: 35 (3.5%)
Risky/Catch-All: 30 (3%)
Unknown: 15 (1.5%)

Sendable (valid): 920
Requires monitoring (risky): 30
Removed (invalid + unknown): 50

Estimated safe send volume: 920-950/day (depending on risky handling)
Bounce rate projection: 0.8-1.5%

Quality Check

• All emails in sequence have verification_status = valid
• No emails with verification_date older than 90 days
• Invalid emails removed from all active sequences
• Catch-all emails tracked separately with daily bounce monitoring
• Disposable emails permanently suppressed

Common Pitfalls

1. Skipping verification entirely. "We found the emails from a reputable source." Every provider returns stale data. 5-15% of "found" emails bounce. The cost of re-warming a domain far exceeds the cost of verification.

2. Treating catch-all as safe. Catch-all domains accept mail to any address at the domain, making individual mailbox verification impossible. They produce higher bounce rates. Treat them as a separate, monitored segment.

3. One-time verification. "We verified this list 6 months ago." At 2-3% monthly decay, 12-18% of that list is now invalid. Re-verify every 90 days.

4. Sending to invalid emails one more time. "Maybe it was a temporary bounce." If verification returns invalid, the mailbox doesn't exist. Sending again won't fix it. Remove permanently.

5. Not updating CRM with verification status. Verification without recording the result means the data decays silently. Update CRM fields immediately.

Execution Artifacts

• references/framework-notes.md — Named frameworks and reference tables
• templates/output-template.md — Deliverable shell for agent output
• scripts/check-output.py — Lightweight deliverable validator

Related Skills

• email-finding: Find emails before verifying them
• email-deliverability: Full deliverability strategy beyond verification
• list-building: Build and maintain clean prospect lists
• deliverability-monitoring: Ongoing monitoring of bounce rates and reputation