Pillar Theme Builder

Content Pillar Builder — the 3-5 themes everything ladders up to

by Ootto-AI · MIT license · ★ 139 on GitHub

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".

---
name: content-pillar-builder
description: >
  Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.
  Use when the user says "what are my content pillars", "define my themes", "what should my account be about".
user-invokable: true
argument-hint: "[your business and audience]"
license: MIT
metadata:
  author: Ootto
  version: "1.0.0"
  category: content
---

# Content Pillar Builder — the 3-5 themes everything ladders up to

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

Overview

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

Manual install (npx, ZIP)

Claude Codenpx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder -g -a claude-code

Claude Code (degit)npx degit Ootto-AI/claude-content-skills/skills/content-pillar-builder#main ~/.claude/skills/content-pillar-builder

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

SKILL.md1.8 KB

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SKILL.md

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Outline

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Content Pillar Builder — the 3-5 themes everything ladders up to

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

When to use

Your feed feels random and you can't say what the account is about.

What you'll need

What you sell, who to, and your last 20 posts if you have them.

Instructions

Give Claude the input and run this.

You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available].

1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket.
2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does.
3. ROTATION: how often each appears in a week.
4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts.
5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent.
6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served.

If more than five pillars fit, the framework is too loose — force it down.

Honesty: Six pillars is no pillars. If everything fits, the framework isn't doing any work.

Next: content-calendar → series-planner

Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →

1	---
2	name: content-pillar-builder
3	description: >
4	Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.
5	Use when the user says "what are my content pillars", "define my themes", "what should my account be about".
6	user-invokable: true
7	argument-hint: "[your business and audience]"
8	license: MIT
9	metadata:
10	author: Ootto
11	version: "1.0.0"
12	category: content
13	---
14
15	# Content Pillar Builder — the 3-5 themes everything ladders up to
16
17	Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.
18
19
20	## When to use
21	Your feed feels random and you can't say what the account is about.
22
23	## What you'll need
24	What you sell, who to, and your last 20 posts if you have them.
25
26	## Instructions
27	Give Claude the input and run this.
28
29	```
30	You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available].
31
32	1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket.
33	2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does.
34	3. ROTATION: how often each appears in a week.
35	4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts.
36	5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent.
37	6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served.
38
39	If more than five pillars fit, the framework is too loose — force it down.
40	```
41
42	Honesty: Six pillars is no pillars. If everything fits, the framework isn't doing any work.
43
44	Next: [content-calendar](../content-calendar/SKILL.md) → [series-planner](../series-planner/SKILL.md)
45
46	---
47
48	Built by [Ootto](https://www.ootto.ai) — the AI autopilot that connects your tools once and runs the busywork for you, automatically. [Book a demo →](https://www.ootto.ai)
49