Marketplace Distribution Planner

Distribution channels

by kostja94 · MIT license · ★ 1,006 on GitHub

Distribution channels cover

When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome…

---
name: distribution-channels
description: When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
metadata:
  version: 1.1.1
---

# Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Channel Types

| Type | Definition | Examples |
|------|------------|----------|
| **Direct** | Company sells via own assets | Website, eCommerce, sales team |

Overview

Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

Manual install (npx, ZIP)
Claude Codenpx skills add kostja94/marketing-skills --skill distribution-channels -g -a claude-code
Claude Code (degit)npx degit kostja94/marketing-skills/skills/channels/distribution/distribution-channels#main ~/.claude/skills/distribution-channels
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

  • SKILL.md4.0 KB
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SKILL.md
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Channels: Distribution Channels

Guides product distribution via third-party marketplaces and app stores. Distinct from directory-submission (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Channel Types

Type Definition Examples
Direct Company sells via own assets Website, eCommerce, sales team
Indirect Third parties sell on your behalf Marketplaces, app stores, resellers

Marketplaces = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.

Marketplace Categories

Category Platforms Product fit
Design & collaboration Figma Community, Canva Apps, Adobe Exchange Design tools, templates
Browser extensions Chrome Web Store, Firefox Add-ons Extensions, dev tools
Cloud & enterprise AWS Marketplace, Google Cloud Marketplace, Azure Marketplace SaaS, data, infra
Mobile App Store, Google Play, Microsoft Store Mobile apps, cross-platform
Vertical Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace E-commerce, collaboration, CRM
Developer GitHub Marketplace, WordPress Plugins Dev tools, integrations
AI GPTs (OpenAI), emerging AI app stores AI apps, agents
Social commerce Pinterest Product Pins E-commerce, design tools, templates; Product Schema or Pinterest Catalog

Pinterest Product Pins: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See pinterest-posts.

Listing Optimization

Practice Guideline
Reduce procurement friction Vendor Insights, standard contracts; streamline enterprise buying
Pricing models Free trials, pay-as-you-go, private offers for enterprise
Trust signals Verified reviews, partner badges, clear taxonomy
Discoverability Optimize for marketplace search; clear descriptions, tags
Co-sell Partner with platform field teams when available

Listing as asset: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.

Platform Selection by Product Type

Product type Prioritize
Design / collaboration Figma, Canva, Adobe
Browser extension Chrome, Firefox
Cloud / enterprise SaaS AWS, GCP, Azure
Mobile app App Store, Google Play, Microsoft Store
E-commerce Shopify
Collaboration Slack, Zoom
Developer tools GitHub, WordPress
AI application GPTs, emerging AI stores
E-commerce / templates Pinterest Product Pins
  • directory-submission: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
  • integrations-page-generator: Integrations page content; marketplace listing drives discovery
  • cold-start-strategy: Distribution as cold-start channel
  • localization-strategy: Regional marketplaces by locale
1---
2name: distribution-channels
3description: When the user wants to plan product distribution via marketplaces, app stores, or third-party platforms. Also use when the user mentions "distribution channels," "marketplace listing," "app store listing," "Figma plugin," "Chrome extension marketplace," "AWS Marketplace," "Shopify app," "GPTs store," "app distribution," or "third-party marketplace." For channel mix, use integrated-marketing.
4metadata:
5 version: 1.1.1
6---
7 
8# Channels: Distribution Channels
9 
10Guides product distribution via third-party marketplaces and app stores. Distinct from **directory-submission** (curated lists, Product Hunt, Taaft)—marketplaces are storefronts where customers discover and purchase apps, plugins, or integrations. Hyperscaler marketplaces (AWS, Azure, GCP) alone are projected to process $85B+ in software sales by 2028.
11 
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13 
14## Channel Types
15 
16| Type | Definition | Examples |
17|------|------------|----------|
18| **Direct** | Company sells via own assets | Website, eCommerce, sales team |
19| **Indirect** | Third parties sell on your behalf | Marketplaces, app stores, resellers |
20 
21**Marketplaces** = Digital storefronts where customers discover and buy; often pre-approved budgets (cloud spend), consolidated billing, faster procurement.
22 
23## Marketplace Categories
24 
25| Category | Platforms | Product fit |
26|----------|-----------|-------------|
27| **Design & collaboration** | Figma Community, Canva Apps, Adobe Exchange | Design tools, templates |
28| **Browser extensions** | Chrome Web Store, Firefox Add-ons | Extensions, dev tools |
29| **Cloud & enterprise** | AWS Marketplace, Google Cloud Marketplace, Azure Marketplace | SaaS, data, infra |
30| **Mobile** | App Store, Google Play, Microsoft Store | Mobile apps, cross-platform |
31| **Vertical** | Shopify App Store, Slack App Directory, Salesforce AppExchange, Zoom Marketplace | E-commerce, collaboration, CRM |
32| **Developer** | GitHub Marketplace, WordPress Plugins | Dev tools, integrations |
33| **AI** | GPTs (OpenAI), emerging AI app stores | AI apps, agents |
34| **Social commerce** | Pinterest Product Pins | E-commerce, design tools, templates; Product Schema or Pinterest Catalog |
35 
36**Pinterest Product Pins**: Configure product links; shopping tags; link to site. Requires Product Schema or Pinterest Catalog. See **pinterest-posts**.
37 
38## Listing Optimization
39 
40| Practice | Guideline |
41|----------|-----------|
42| **Reduce procurement friction** | Vendor Insights, standard contracts; streamline enterprise buying |
43| **Pricing models** | Free trials, pay-as-you-go, private offers for enterprise |
44| **Trust signals** | Verified reviews, partner badges, clear taxonomy |
45| **Discoverability** | Optimize for marketplace search; clear descriptions, tags |
46| **Co-sell** | Partner with platform field teams when available |
47 
48**Listing as asset**: Your marketplace page is both storefront and onboarding tool; prospects validate, customers discover integrations.
49 
50## Platform Selection by Product Type
51 
52| Product type | Prioritize |
53|--------------|------------|
54| Design / collaboration | Figma, Canva, Adobe |
55| Browser extension | Chrome, Firefox |
56| Cloud / enterprise SaaS | AWS, GCP, Azure |
57| Mobile app | App Store, Google Play, Microsoft Store |
58| E-commerce | Shopify |
59| Collaboration | Slack, Zoom |
60| Developer tools | GitHub, WordPress |
61| AI application | GPTs, emerging AI stores |
62| E-commerce / templates | Pinterest Product Pins |
63 
64## Related Skills
65 
66- **directory-submission**: Curated lists (Taaft, Product Hunt, G2)—different from marketplaces; both are distribution
67- **integrations-page-generator**: Integrations page content; marketplace listing drives discovery
68- **cold-start-strategy**: Distribution as cold-start channel
69- **localization-strategy**: Regional marketplaces by locale
70 
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