Growth Funnel Analyzer
Growth funnel
When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation…
--- name: growth-funnel description: When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy. metadata: version: 1.1.1 --- # Strategies: Growth Funnel (AARRR) Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## AARRR Framework | Stage | Question | Key metrics | |-------|----------|-------------| | **Acquisition** | How do users discover you? | CAC, CPA, conversion by source |
Overview
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
What you get
- Stageassessment (where are you strong/weak?)
- Metricsper stage (current, target)
- Actionsprioritized by bottleneck
- Relatedskills for each stage
Manual install (npx, ZIP)
Claude Code
npx skills add kostja94/marketing-skills --skill growth-funnel -g -a claude-codeClaude Code (degit)
npx degit kostja94/marketing-skills/skills/strategies/launch/growth-funnel#main ~/.claude/skills/growth-funnelClaude.ai / desktop
Codex, Cursor, other agents
Connects with Agent Alley MCP · agentalley.io/mcp
Files included
SKILL.md4.1 KB
Read SKILL.md here
SKILL.md
Show the full text70 lines
Strategies: Growth Funnel (AARRR)
Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
AARRR Framework
| Stage | Question | Key metrics |
|---|---|---|
| Acquisition | How do users discover you? | CAC, CPA, conversion by source |
| Activation | Do users reach "aha moment"? | Activation rate, time-to-first-value |
| Retention | Do users return? | D1/D7/D30 retention, churn |
| Referral | Do users recommend? | Referral rate, NPS, viral coefficient |
| Revenue | Do users pay? | Conversion rate, ARPU, LTV |
Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.
Per-Stage Actions
| Stage | Actions | Related skills |
|---|---|---|
| Acquisition | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels |
| Activation | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator |
| Retention | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing |
| Referral | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing |
| Revenue | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy |
Tactics by Stage
| Stage | Tactics |
|---|---|
| Acquisition | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces |
| Activation | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) |
| Retention | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) |
| Referral | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program |
| Revenue | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis |
Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.
Implementation
- Events: Define precise, behavior-based events for each stage
- Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
- Bottlenecks: Identify stage with largest drop-off; prioritize there first
- Cross-functional: Product, marketing, customer success share common language
Output Format
- Stage assessment (where are you strong/weak?)
- Metrics per stage (current, target)
- Actions prioritized by bottleneck
- Related skills for each stage
Related Skills
- cold-start-strategy: Acquisition for 0→1; first users
- retention-strategy: Retention and churn prevention
- conversion-optimization: Activation, revenue conversion
- referral-program: Referral stage tactics
- gtm-strategy: Full GTM; growth-funnel is lifecycle view
- integrated-marketing: Channel mix across stages
| 1 | |
| 2 | name growth-funnel |
| 3 | description When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the user mentions "growth funnel," "AARRR," "pirate metrics," "acquisition activation retention," "customer lifecycle metrics," or "growth framework." For retention tactics, use retention-strategy. |
| 4 | metadata |
| 5 | version 1.1.1 |
| 6 | |
| 7 | |
| 8 | # Strategies: Growth Funnel (AARRR) |
| 9 | |
| 10 | Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success. |
| 11 | |
| 12 | **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. |
| 13 | |
| 14 | ## AARRR Framework |
| 15 | |
| 16 | | Stage | Question | Key metrics | |
| 17 | |-------|----------|-------------| |
| 18 | | **Acquisition** | How do users discover you? | CAC, CPA, conversion by source | |
| 19 | | **Activation** | Do users reach "aha moment"? | Activation rate, time-to-first-value | |
| 20 | | **Retention** | Do users return? | D1/D7/D30 retention, churn | |
| 21 | | **Referral** | Do users recommend? | Referral rate, NPS, viral coefficient | |
| 22 | | **Revenue** | Do users pay? | Conversion rate, ARPU, LTV | |
| 23 | |
| 24 | **Principle**: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform. |
| 25 | |
| 26 | ## Per-Stage Actions |
| 27 | |
| 28 | | Stage | Actions | Related skills | |
| 29 | |-------|---------|----------------| |
| 30 | | **Acquisition** | SEO, paid ads, content, partnerships, directories, marketplaces | cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels | |
| 31 | | **Activation** | Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals | conversion-optimization, faq-page-generator, customer-stories-page-generator | |
| 32 | | **Retention** | Support, churn analysis, feedback, loyalty, dunning | retention-strategy, email-marketing | |
| 33 | | **Referral** | Referral program, affiliate, case study sharing | referral-program, affiliate-marketing | |
| 34 | | **Revenue** | Pricing, conversion optimization, CAC vs LTV analysis | pricing-strategy, conversion-optimization, paid-ads-strategy | |
| 35 | |
| 36 | ## Tactics by Stage |
| 37 | |
| 38 | | Stage | Tactics | |
| 39 | |-------|---------| |
| 40 | | **Acquisition** | Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces | |
| 41 | | **Activation** | Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media) | |
| 42 | | **Retention** | Timely support; churn analysis; feedback collection; loyalty perks (credits, early access) | |
| 43 | | **Referral** | Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program | |
| 44 | | **Revenue** | Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis | |
| 45 | |
| 46 | **Post-campaign**: Analyze traffic and conversion by channel; reallocate budget to top performers. |
| 47 | |
| 48 | ## Implementation |
| 49 | |
| 50 | **Events**: Define precise, behavior-based events for each stage |
| 51 | **Cohorts**: Analyze by cohort, not aggregate; compare cohorts over time |
| 52 | **Bottlenecks**: Identify stage with largest drop-off; prioritize there first |
| 53 | **Cross-functional**: Product, marketing, customer success share common language |
| 54 | |
| 55 | ## Output Format |
| 56 | |
| 57 | **Stage** assessment (where are you strong/weak?) |
| 58 | **Metrics** per stage (current, target) |
| 59 | **Actions** prioritized by bottleneck |
| 60 | **Related** skills for each stage |
| 61 | |
| 62 | ## Related Skills |
| 63 | |
| 64 | **cold-start-strategy**: Acquisition for 0→1; first users |
| 65 | **retention-strategy**: Retention and churn prevention |
| 66 | **conversion-optimization**: Activation, revenue conversion |
| 67 | **referral-program**: Referral stage tactics |
| 68 | **gtm-strategy**: Full GTM; growth-funnel is lifecycle view |
| 69 | **integrated-marketing**: Channel mix across stages |
| 70 |
Details
- License
- MIT
- Stars on the repo
- ★ 1,006
- Checked
- Source
- kostja94/marketing-skills ↗
- Creator
- kostja94 · 106 listings
Similar skills
See all →
AgentPhase 2: Foundation Scaffolding
msitarzewski/agency-agents · by msitarzewski> Duration: 3-5 days | Agents: 6 | Gate Keepers: DevOps Automator + Evidence Collector★ 154k GitHub stars
AgentNEXUS Network Frameworkmsitarzewski/agency-agents · by msitarzewski> NEXUS transforms The Agency's independent AI specialists into a synchronized intelligence network. This is not a prompt collection — it…★ 154k GitHub stars
SkillAnsoff Matrix Generator
phuryn/pm-skills · by phurynGenerate an Ansoff Matrix analysis mapping growth strategies across market penetration, market development, product development, and diversification. Use when considering growth options, planning market expansion, or evaluating strategic growth paths.★ 26.6k GitHub stars
SkillArchitecture Advisor
shadcn/improve · by shadcnSurvey any codebase as a senior advisor and produce prioritized, self-contained implementation plans for OTHER models/agents to execute. Strictly read-only on source code — never implements, fixes, or refactors anything itself. Use when asked to audit a codebase, find improvement opportunities (bugs, security, performance, test coverage, tech debt, migrations, DX), suggest features or where to take the project next (roadmap, product direction), or generate handoff plans for another agent to implement.★ 9.2k GitHub stars
SkillCareer Skills Translator
Paramchoudhary/ResumeSkills · by ParamchoudharyTranslate skills from one industry to another, identify transferable skills★ 2.4k GitHub stars
SkillMarketing Skills Collection
LeoYeAI/openclaw-marketing-skills · by LeoYeAIA collection of 37 battle-tested marketing skills for OpenClaw agents. Use when you want to install or reference any marketing skill including: CRO (page-cro, signup-flow-cro, onboarding-cro, form-cro, popup-cro, paywall-upgrade-cro), copywriting, copy-editing, cold-email, email-sequence, social-content, seo-audit, ai-seo, programmatic-seo, site-architecture, schema-markup, content-strategy, paid-ads, ad-creative, ab-test-setup, analytics-tracking, referral-program, free-tool-strategy, churn-prevention, revops, sales-enablement, launch-strategy, pricing-strategy, competitor-alternatives, marketing-ideas, marketing-psychology, lead-magnets, product-marketing-context, and data connectors (google-ads-connect, search-console-connect, meta-ads-connect, x-twitter-connect). Start with product-marketing-context to set up your product context document, then use any other skill naturally. Powered by MyClaw.ai.★ 1k GitHub starsMore from kostja94
SkillAffiliate Marketing Strategy
kostja94/marketing-skills · by kostja94When the user wants to plan, implement, or optimize affiliate marketing strategy. Also use when the user mentions "affiliate marketing," "affiliate program strategy," "CPS model," "affiliate recruitment," "commission structure," "affiliate partners," "affiliate network," "affiliate tracking," "affiliate commission," or "partner marketing." For affiliate page, use affiliate-page-generator.★ 1k GitHub stars
SkillAI Search Traffic Trackerkostja94/marketing-skills · by kostja94When the user wants to track AI search traffic in GA4 or GSC. Also use when the user mentions "AI traffic," "ChatGPT referral," "Perplexity traffic," "AI Overviews," "GA4 AI sources," "AI search analytics," "track AI referrals," "AI search traffic," "Claude traffic," or "how to track AI traffic." For AI SEO strategy, use generative-engine-optimization.★ 1k GitHub stars
SkillGA4 Analytics Optimizerkostja94/marketing-skills · by kostja94When the user wants to set up, audit, or optimize analytics tracking (GA4, events, conversions). Also use when the user mentions "Google Analytics," "GA4," "event tracking," "conversions," "attribution model," "gtag," "data layer," "GA4 setup," "conversion tracking," "event setup," "User ID tracking," or "CTA attribution." For traffic insights, use traffic-analysis.★ 1k GitHub stars
SkillMobile App Campaign Managerkostja94/marketing-skills · by kostja94When the user wants to run app install ads, user acquisition (UA), or promote mobile apps. Also use when the user mentions "app ads," "app install ads," "UA," "user acquisition," "Google App Campaigns," "Apple Search Ads," "ASA," "UAC," "App Store ads," "Play Store ads," "CPI," or "app promotion." For store listings, use distribution-channels.★ 1k GitHub stars
SkillLong-Form Article Writerkostja94/marketing-skills · by kostja94When the user wants to write, generate, or create article body content—blog post body, long-form content, how-to guide, listicle. Also use when the user mentions "write article," "article content," "blog post content," "article body," "long-form content creation," "generate article," "article draft," "how-to guide content," "listicle content," "information gain," or "content density." For single post page structure, schema, and SEO metadata, use article-page-generator. For blog index/listing page, use blog-page-generator. For short ad, landing, or email copy, use copywriting.★ 1k GitHub stars
SkillBacklink Profile Analyzerkostja94/marketing-skills · by kostja94When the user wants to analyze backlinks, audit link profile, or identify link issues. Also use when the user mentions "backlink analysis," "backlink audit," "referring domains," "toxic links," "link profile," or "disavow file." For acquisition, use link-building.★ 1k GitHub stars