Lemlist Campaign Setup

Lemlist setup

by LeadMagic · MIT license · ★ 62 on GitHub

Sets up and optimizes Lemlist: personalized images and videos, multi-channel sequences, warmup, and deliverability settings. Use when the user is building Lemlist campaigns or running personalized cold email at scale in Lemlist.

---
name: lemlist-setup
description: >-
  Sets up and optimizes Lemlist: personalized images and videos, multi-channel
  sequences, warmup, and deliverability settings. Use when the user is building
  Lemlist campaigns or running personalized cold email at scale in Lemlist.
  Triggers on: "Lemlist", "Lemlist setup", "Lemlist campaigns", "personalized
  cold email".
license: MIT
compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
metadata:
  version: "1.0.0"
  author: LeadMagic
  category: tools
  tags: [lemlist, cold-email, personalization, lemwarm, multi-channel]
  frameworks:
    - "lemlist Help Center"
    - "Guillaume Moubeche — lemlist outbound"

Overview

Before delivering, verify: - [ ] All required sections are complete - [ ] Output matches the user's stated need - [ ] Named frameworks are cited for key recommendations - [ ] No vague claims — every recommendation has a specific action - [ ] Deliverable is ready for operational use, not just conceptual

Manual install (npx, ZIP)

Claude Codenpx skills add LeadMagic/gtm-skills --skill lemlist-setup -g -a claude-code

Claude Code (degit)npx degit LeadMagic/gtm-skills/skills/tools/lemlist-setup#main ~/.claude/skills/lemlist-setup

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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SKILL.md

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Lemlist Setup

Overview

Lemlist differentiates on personalization — custom images, videos, and landing page personalization that other platforms don't offer natively. Combined with lemwarm (automated warmup) and multi-channel capabilities, it's ideal for teams that want higher per-email engagement at lower volume.

Authoritative Foundations

lemlist Help Center — Build multichannel sequences (email, LinkedIn, calls) with conditions, and use lemwarm and custom tracking domains before sending.
Guillaume Moubeche — lemlist outbound — Multichannel sequences — email, LinkedIn, calls in one enrollment; personalization should earn the reply, not decorate the email.
Google and Yahoo — Bulk sender requirements (2024) — Authenticate with SPF, DKIM, and DMARC, keep spam complaints below 0.3%, and honor unsubscribes quickly.

When to Use

"Set up Lemlist"
"Lemlist campaign setup"
"Personalized cold email at scale"
"Lemlist warmup strategy"

Step-by-Step Process

Phase 1: Lemwarm Setup

Before sending any campaign:

Add all sending mailboxes to lemwarm
Start with 2-5 warmup emails/day, auto-escalate over 3-4 weeks
Monitor reputation score: target >95 before launching real campaigns
Lemwarm sends auto-replies from warmup pool to build positive reputation

Phase 2: Campaign Architecture

Sequence: 3-7 steps, email + LinkedIn + custom tasks
Personalization: Custom images (prospect name/logo on image), custom videos (screencast with prospect website), custom landing pages (dynamic text/image)
Conditions: If opened → different next step. If clicked → different follow-up. If no engagement → different angle.
Sending: Max 100 emails/day/domain across all campaigns

Phase 3: Creative Personalization

Custom images: Prospect name on a whiteboard, their logo in your UI, "Hi {first_name}" graphic
Custom videos: Loom-style screencast showing their website + your product integration
Custom landing pages: Dynamic hero image with their company logo, dynamic headline with their name, dynamic case study from their industry

Phase 4: Multi-Channel

Layer LinkedIn into sequences:

Email Touch 1 → LinkedIn profile view 2 days later
Email Touch 2 → LinkedIn connection request 2 days later
Email Touch 3 → LinkedIn DM 2 days later
All tracked in Lemlist timeline

Phase 5: Analytics

Campaign health: reply rate, interest rate, meeting rate
Creative performance: which images/videos drive highest engagement
A/B test: personalization vs plain text, creative vs standard
Warmup health: per-mailbox reputation score, spam placement rate

Output Format

Lemlist playbook with: warmup schedule, campaign configuration, creative personalization templates, multi-channel integration plan, and optimization framework.

Quality Check

Before delivering, verify:

All required sections are complete
Output matches the user's stated need
Named frameworks are cited for key recommendations
No vague claims — every recommendation has a specific action
Deliverable is ready for operational use, not just conceptual

Common Pitfalls

Skipping research. Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables.
Generic output. "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner.
Missing framework citations. Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority.

Execution Artifacts

references/framework-notes.md — Guillaume multichannel, Pat Full-Circle, lemwarm gates
templates/output-template.md — lemwarm + multichannel + Clay gate deliverable
scripts/check-output.py — local checklist validator This skill includes lightweight artifacts the agent can load on demand:
references/clay-enrollment-handoff.md — Clay → Lemlist variables + problem_hook mapping
references/lemlist-guillaume-outbound.md — Guillaume Moubeche canonical playbook
references/pat-spielmann-outbound-copy.md — verify + multichannel (Pat Spielmann)
the clay-loops-toolkit skill (routing-matrix.md) — signal → campaign map
references/gtm-experts-outbound-index.md — expert router Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.

Implementation Depth

Use this section when the user asks for a finished asset, not a high-level explanation.

Diagnostic Questions

What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?

Framework Application

Map the recommendation explicitly to the named frameworks in this skill:

Lemlist Personalization Framework: apply only the part that directly improves the requested deliverable.
ColdIQ Multi-Channel: apply only the part that directly improves the requested deliverable.
Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable.

Deliverable Standard

A strong output from this skill includes:

A crisp diagnosis of the current situation
A recommended path with tradeoffs, not a generic list
A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
A measurement plan with leading and lagging indicators
Risks and edge cases called out before execution

Adaptation Rules

For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.

cold-email-strategy, cold-email-copywriting, email-deliverability, inbox-setup, social-selling

1	---
2	name: lemlist-setup
3	description: >-
4	Sets up and optimizes Lemlist: personalized images and videos, multi-channel
5	sequences, warmup, and deliverability settings. Use when the user is building
6	Lemlist campaigns or running personalized cold email at scale in Lemlist.
7	Triggers on: "Lemlist", "Lemlist setup", "Lemlist campaigns", "personalized
8	cold email".
9	license: MIT
10	compatibility: Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, Hermes, Windsurf, Zed
11	metadata:
12	version: "1.0.0"
13	author: LeadMagic
14	category: tools
15	tags: [lemlist, cold-email, personalization, lemwarm, multi-channel]
16	frameworks:
17	- "lemlist Help Center"
18	- "Guillaume Moubeche — lemlist outbound"
19	- "Google and Yahoo — Bulk sender requirements (2024)"
20	---
21
22	# Lemlist Setup
23
24	## Overview
25	Lemlist differentiates on personalization — custom images, videos, and landing
26	page personalization that other platforms don't offer natively. Combined with
27	lemwarm (automated warmup) and multi-channel capabilities, it's ideal for teams
28	that want higher per-email engagement at lower volume.
29
30	## Authoritative Foundations
31	- lemlist Help Center — Build multichannel sequences (email, LinkedIn, calls) with conditions, and use lemwarm and custom tracking domains before sending.
32	- Guillaume Moubeche — lemlist outbound — Multichannel sequences — email, LinkedIn, calls in one enrollment; personalization should earn the reply, not decorate the email.
33	- Google and Yahoo — Bulk sender requirements (2024) — Authenticate with SPF, DKIM, and DMARC, keep spam complaints below 0.3%, and honor unsubscribes quickly.
34
35	## When to Use
36	- "Set up Lemlist"
37	- "Lemlist campaign setup"
38	- "Personalized cold email at scale"
39	- "Lemlist warmup strategy"
40
41	## Step-by-Step Process
42
43	### Phase 1: Lemwarm Setup
44	Before sending any campaign:
45	- Add all sending mailboxes to lemwarm
46	- Start with 2-5 warmup emails/day, auto-escalate over 3-4 weeks
47	- Monitor reputation score: target >95 before launching real campaigns
48	- Lemwarm sends auto-replies from warmup pool to build positive reputation
49
50	### Phase 2: Campaign Architecture
51	- Sequence: 3-7 steps, email + LinkedIn + custom tasks
52	- Personalization: Custom images (prospect name/logo on image), custom videos
53	(screencast with prospect website), custom landing pages (dynamic text/image)
54	- Conditions: If opened → different next step. If clicked → different follow-up.
55	If no engagement → different angle.
56	- Sending: Max 100 emails/day/domain across all campaigns
57
58	### Phase 3: Creative Personalization
59	- Custom images: Prospect name on a whiteboard, their logo in your UI, "Hi {first_name}" graphic
60	- Custom videos: Loom-style screencast showing their website + your product integration
61	- Custom landing pages: Dynamic hero image with their company logo, dynamic headline
62	with their name, dynamic case study from their industry
63
64	### Phase 4: Multi-Channel
65	Layer LinkedIn into sequences:
66	- Email Touch 1 → LinkedIn profile view 2 days later
67	- Email Touch 2 → LinkedIn connection request 2 days later
68	- Email Touch 3 → LinkedIn DM 2 days later
69	- All tracked in Lemlist timeline
70
71	### Phase 5: Analytics
72	- Campaign health: reply rate, interest rate, meeting rate
73	- Creative performance: which images/videos drive highest engagement
74	- A/B test: personalization vs plain text, creative vs standard
75	- Warmup health: per-mailbox reputation score, spam placement rate
76
77	## Output Format
78	Lemlist playbook with: warmup schedule, campaign configuration, creative personalization
79	templates, multi-channel integration plan, and optimization framework.
80
81
82
83	## Quality Check
84
85	Before delivering, verify:
86	- [ ] All required sections are complete
87	- [ ] Output matches the user's stated need
88	- [ ] Named frameworks are cited for key recommendations
89	- [ ] No vague claims — every recommendation has a specific action
90	- [ ] Deliverable is ready for operational use, not just conceptual
91
92	## Common Pitfalls
93
94	1. Skipping research. Building output without understanding the specific context. Fix: always gather required inputs before producing deliverables.
95	2. Generic output. "Improve your process" without concrete steps. Fix: every recommendation must include a specific action, timeline, and owner.
96	3. Missing framework citations. Advice without named authorities. Fix: ground every recommendation in a cited framework from a recognized authority.
97
98	## Execution Artifacts
99
100	- `references/framework-notes.md` — Guillaume multichannel, Pat Full-Circle, lemwarm gates
101	- `templates/output-template.md` — lemwarm + multichannel + Clay gate deliverable
102	- `scripts/check-output.py` — local checklist validator
103	This skill includes lightweight artifacts the agent can load on demand:
104	- `references/clay-enrollment-handoff.md` — Clay → Lemlist variables + problem_hook mapping
105	- `references/lemlist-guillaume-outbound.md` — Guillaume Moubeche canonical playbook
106	- `references/pat-spielmann-outbound-copy.md` — verify + multichannel (Pat Spielmann)
107	- the `clay-loops-toolkit` skill (routing-matrix.md) — signal → campaign map
108	- `references/gtm-experts-outbound-index.md` — expert router
109	Use the artifacts when the user asks for an implementation-ready deliverable, a repeatable workflow, or a quality check rather than generic advice.
110
111	## Implementation Depth
112
113	Use this section when the user asks for a finished asset, not a high-level explanation.
114
115	### Diagnostic Questions
116
117	1. What is the primary motion: founder-led, sales-led, product-led, partner-led, or lifecycle-led?
118	2. Which ICP tier is the output for: small business, mid-market, enterprise, or mixed?
119	3. What proof is available today: customer stories, usage data, third-party validation, screenshots, or none?
120	4. What system will execute the work: CRM, sequencer, warehouse, support desk, product analytics, or manual workflow?
121	5. What decision will the user make from this output: launch, prioritize, route, rewrite, score, coach, or measure?
122
123	### Framework Application
124
125	Map the recommendation explicitly to the named frameworks in this skill:
126
127	- Lemlist Personalization Framework: apply only the part that directly improves the requested deliverable.
128	- ColdIQ Multi-Channel: apply only the part that directly improves the requested deliverable.
129	- Outreach — Sales Engagement Cadence Design: apply only the part that directly improves the requested deliverable.
130
131	### Deliverable Standard
132
133	A strong output from this skill includes:
134
135	- A crisp diagnosis of the current situation
136	- A recommended path with tradeoffs, not a generic list
137	- A concrete artifact the user can use immediately: table, script, checklist, scorecard, sequence, dashboard spec, or implementation plan
138	- A measurement plan with leading and lagging indicators
139	- Risks and edge cases called out before execution
140
141	### Adaptation Rules
142
143	- For small business: reduce complexity, shorten time-to-value, and prioritize owner/operator clarity.
144	- For mid-market: include workflow ownership, handoffs, integrations, and enablement assets.
145	- For enterprise: include governance, risk, procurement, stakeholder mapping, and proof requirements.
146
147
148	## Related Skills
149	- cold-email-strategy, cold-email-copywriting, email-deliverability, inbox-setup, social-selling
150