Link Building Strategist

Link building

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link…

---
name: link-building
description: When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
metadata:
  version: 1.0.1
---

# SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope (Off-Page SEO)

- **Link building**: Acquire backlinks from relevant, authoritative sites
- **Broken link building**: Find broken links on others' sites; suggest your content as replacement
- **Unlinked brand mentions**: Turn mentions into links via outreach

Overview

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

What you get

Linkable assetideas
Outreachstrategy and templates
Target sites(types, not specific URLs)
Metricsto track (referring domains, DA, traffic)

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill link-building -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/seo/off-page/link-building#main ~/.claude/skills/link-building

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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SEO Off-Page: Link Building

Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Off-Page SEO)

Link building: Acquire backlinks from relevant, authoritative sites
Broken link building: Find broken links on others' sites; suggest your content as replacement
Unlinked brand mentions: Turn mentions into links via outreach
Guest posting: Contribute to relevant publications; earn links
Journalist requests: Respond to #JournoRequest; provide quotes/assets
Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Current backlink profile: Domain authority, referring domains
Target keywords: What to rank for
Linkable assets: Research, tools, guides, data, testimonials

Link Building Strategies

Strategy	Description
Content marketing	Create link-worthy content (guides, research, tools)
Guest posting	Write for relevant sites with author bio link
Broken link building	Find broken links, suggest your content as replacement
Unlinked brand mentions	Turn mentions into links via outreach
Journalist requests	Respond to #JournoRequest; provide quotes/assets
Directory and curated list submission	Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan
Digital PR	Press releases, news, expert quotes; earn authoritative links at scale
Partnerships	Partner links, co-marketing

Quality Over Quantity

Factor	Good	Avoid
Relevance	Links from related sites	Irrelevant niches
Authority	High-quality, trusted sites	Spammy, low-quality
Anchor text	Natural, varied	Over-optimized, exact match
Context	Editorial, contextual links	Footer, sidebar link farms

Outreach Best Practices

Personalize each outreach message
Offer value (content, data, quote) before asking for link
Follow up politely; don't spam
Track outreach in spreadsheet or tool

Output Format

Linkable asset ideas
Outreach strategy and templates
Target sites (types, not specific URLs)
Metrics to track (referring domains, DA, traffic)

seo-strategy: SEO workflow; link building is Off-Page phase
backlink-analysis: Analyze current backlink profile
content-strategy: Content strategy supports link building
keyword-research: Target keywords inform link targets
cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
parasite-seo: Parasite SEO; high-authority platforms for backlinks
github: GitHub repos, gists, awesome lists for backlinks
directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
eeat-signals: E-E-A-T implementation; Digital PR supports authority

1	---
2	name: link-building
3	description: When the user wants to build backlinks, acquire links, or improve off-page SEO. Also use when the user mentions "link building," "backlinks," "off-page SEO," "link acquisition," "outreach," "guest posting," "broken link building," "link outreach," "acquire backlinks," "how to build backlinks," or "link building strategy." For profile audit, use backlink-analysis.
4	metadata:
5	version: 1.0.1
6	---
7
8	# SEO Off-Page: Link Building
9
10	Guides link building strategy: acquiring quality backlinks to improve domain authority and rankings.
11
12	When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Scope (Off-Page SEO)
15
16	- Link building: Acquire backlinks from relevant, authoritative sites
17	- Broken link building: Find broken links on others' sites; suggest your content as replacement
18	- Unlinked brand mentions: Turn mentions into links via outreach
19	- Guest posting: Contribute to relevant publications; earn links
20	- Journalist requests: Respond to #JournoRequest; provide quotes/assets
21	- Digital PR: PR campaigns for backlinks and E-E-A-T — see eeat-signals
22
23	## Initial Assessment
24
25	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
26
27	Identify:
28	1. Current backlink profile: Domain authority, referring domains
29	2. Target keywords: What to rank for
30	3. Linkable assets: Research, tools, guides, data, testimonials
31
32	## Link Building Strategies
33
34	\| Strategy \| Description \|
35	\|----------\|-------------\|
36	\| Content marketing \| Create link-worthy content (guides, research, tools) \|
37	\| Guest posting \| Write for relevant sites with author bio link \|
38	\| Broken link building \| Find broken links, suggest your content as replacement \|
39	\| Unlinked brand mentions \| Turn mentions into links via outreach \|
40	\| Journalist requests \| Respond to #JournoRequest; provide quotes/assets \|
41	\| Directory and curated list submission \| Get listed on directories (Taaft, Product Hunt, G2) and curated "best-of" lists; cold-start channel—see directory-submission for submission workflow, cold-start-strategy for launch plan \|
42	\| Digital PR \| Press releases, news, expert quotes; earn authoritative links at scale \|
43	\| Partnerships \| Partner links, co-marketing \|
44
45	## Quality Over Quantity
46
47	\| Factor \| Good \| Avoid \|
48	\|--------\|------\|-------\|
49	\| Relevance \| Links from related sites \| Irrelevant niches \|
50	\| Authority \| High-quality, trusted sites \| Spammy, low-quality \|
51	\| Anchor text \| Natural, varied \| Over-optimized, exact match \|
52	\| Context \| Editorial, contextual links \| Footer, sidebar link farms \|
53
54	## Outreach Best Practices
55
56	- Personalize each outreach message
57	- Offer value (content, data, quote) before asking for link
58	- Follow up politely; don't spam
59	- Track outreach in spreadsheet or tool
60
61	## Output Format
62
63	- Linkable asset ideas
64	- Outreach strategy and templates
65	- Target sites (types, not specific URLs)
66	- Metrics to track (referring domains, DA, traffic)
67
68	## Related Skills
69
70	- seo-strategy: SEO workflow; link building is Off-Page phase
71	- backlink-analysis: Analyze current backlink profile
72	- content-strategy: Content strategy supports link building
73	- keyword-research: Target keywords inform link targets
74	- cold-start-strategy: Cold start and first-user acquisition; directory submission as part of launch
75	- parasite-seo: Parasite SEO; high-authority platforms for backlinks
76	- github: GitHub repos, gists, awesome lists for backlinks
77	- directory-submission: Directory and curated list submission--preparation, platform-specific copy, Taaft/Product Hunt/G2; use when user wants to submit product to directories or get listed on best-of roundups
78	- eeat-signals: E-E-A-T implementation; Digital PR supports authority
79