Livestream Commerce Script

Livestream Sales Script (直播带货)

A live-commerce session is a show with a sales target. What decides results is the order of products, how each is demonstrated, when offers land, and how the host keeps viewers in the room. What creates risk is a claim the product cannot back up or a misleading price statement. This skill plans the session and checks every claim.

Write in Simplified Chinese.

What This Skill Produces

• The run of show, minute by minute
• A script for each product: opening, demonstration, selling points, objections answered, the offer, the close
• Interaction prompts: questions, polls, comment triggers, retention lines for newcomers
• The offer schedule: when each discount or gift appears
• Host and assistant split: who says and shows what
• A compliance check of claims and price statements

Required Inputs

Ask for these if not provided:

• Products: name, price, the offer, stock, specifications, certifications, real selling points
• Session length and platform
• The host: style, and whether there is an assistant (副播)
• Goal: sales, new followers, clearing stock, launching a product
• Evidence for any efficacy or quality claim

Framework

1. Order the products (排品): opener (a strong-value item to build the room), hero products (main revenue), profit products, and a closing item. Repeat hero products for viewers who join late.
2. Per-product segment (about 5 to 10 minutes):
   • Hook: the problem it solves, shown not told
   • Demonstration: close-ups, comparison, real use
   • Three selling points, each with evidence
   • Objections answered (price, size, quality, after-sales)
   • The offer, its condition and its end
   • A clear call to buy, and where the link is
3. Retention: re-introduce the session's offer every few minutes for newcomers; ask questions viewers can answer in one word.
4. Compliance:
   • No false or exaggerated claims; no restricted absolute words (最, 第一, 全网最低 unless provably true)
   • Price comparisons must be truthful ("原价" must be a real previous price)
   • No medical efficacy claims for ordinary food or cosmetics
   • State after-sales and return terms accurately

Output Format

直播带货脚本：[主题]｜[时长]

一、流程表 | 时间 | 环节 | 产品 | 主播 | 副播 | 福利 |

二、单品话术（每个产品）

• 开场
• 演示要点
• 三个卖点（附依据）
• 常见疑问与回答
• 优惠与结束时间
• 下单引导

三、互动与留人话术

四、福利排期

五、合规检查 | 话术 | 问题 | 修改建议 |

Quality Checks

• Every selling point has evidence the person supplied
• Every price comparison uses a real previous price
• Hero products are repeated for late viewers
• Each segment ends with a clear call to buy
• No restricted absolute or efficacy claim remains

Anti-Patterns

• Inventing selling points or test results.
• Fake "原价" anchors. They breach price rules.
• Shouting offers with no demonstration. Viewers buy what they can see working.
• No plan for late joiners. Most viewers arrive mid-session.

Example Trigger Phrases

• "帮我写一场两小时的直播带货脚本，卖厨房小家电。"
• "直播间话术怎么写才能留住人？"
• "帮我排品，有 8 个产品。"
• "Write a livestream sales script for our skincare launch."