Native Ads Manager

Native ads

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use…

---
name: native-ads
description: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
metadata:
  version: 1.0.1
---

# Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

What you get

Headlineoptions (2–3)
Imageguidance
Landing pagealignment
Budgetrecommendation

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill native-ads -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/paid-ads/formats/native-ads#main ~/.claude/skills/native-ads

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Paid Ads: Native Ads

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Goal: Traffic, leads, brand
Content: Article, landing page, video
Budget: Min $500–1,000; better at $5,000+

Platform Overview

Platform	Reach	Focus
Taboola	500M+ daily impressions	Premium publishers; AI matching
Outbrain	Major publishers	Top-funnel; helpful content

Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.

Creative Testing

Approach	Guideline
Combinations	3 headlines × 3 images = 9 variants; test together
Image variety	Headshot, product, illustration—distinct styles
Advertorials	Test length, tone, aggressiveness; no universal formula

Copywriting Guidelines

Rule	Guideline
Honest	Avoid clickbait; match copy to content
Format	Match character limits; respect UX per format
Tone	Soft-sell; nurture, don't push

Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

Output Format

Headline options (2–3)
Image guidance
Landing page alignment
Budget recommendation

display-ads: Display vs native; programmatic
copywriting: Headline, ad copy
landing-page-generator: Landing page for native traffic
paid-ads-strategy: Channel selection

1	---
2	name: native-ads
3	description: When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.
4	metadata:
5	version: 1.0.1
6	---
7
8	# Paid Ads: Native Ads
9
10	Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Initial Assessment
15
16	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17
18	Identify:
19	1. Goal: Traffic, leads, brand
20	2. Content: Article, landing page, video
21	3. Budget: Min $500–1,000; better at $5,000+
22
23	## Platform Overview
24
25	\| Platform \| Reach \| Focus \|
26	\|----------\|-------\|-------\|
27	\| Taboola \| 500M+ daily impressions \| Premium publishers; AI matching \|
28	\| Outbrain \| Major publishers \| Top-funnel; helpful content \|
29
30	Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
31
32	## Creative Testing
33
34	\| Approach \| Guideline \|
35	\|----------\|-----------\|
36	\| Combinations \| 3 headlines × 3 images = 9 variants; test together \|
37	\| Image variety \| Headshot, product, illustration—distinct styles \|
38	\| Advertorials \| Test length, tone, aggressiveness; no universal formula \|
39
40	## Copywriting Guidelines
41
42	\| Rule \| Guideline \|
43	\|------\|-----------\|
44	\| Honest \| Avoid clickbait; match copy to content \|
45	\| Format \| Match character limits; respect UX per format \|
46	\| Tone \| Soft-sell; nurture, don't push \|
47
48	## Funnel Focus
49
50	Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
51
52	## Output Format
53
54	- Headline options (2–3)
55	- Image guidance
56	- Landing page alignment
57	- Budget recommendation
58
59	## Related Skills
60
61	- display-ads: Display vs native; programmatic
62	- copywriting: Headline, ad copy
63	- landing-page-generator: Landing page for native traffic
64	- paid-ads-strategy: Channel selection
65