Amazon Ads Optimizer

Amazon Ads Planning

by nowork-studio · MIT license · ★ 3,853 on GitHub · updated Sep 24

Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.

---
name: paid-ads-amazon
description: Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.
argument-hint: "<ASIN, product line, target ACoS, or Amazon export>"
---

# Amazon Ads Planning

Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.

## Start with unit economics

Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance.

Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely.

## Review and handoff

Overview

Read ../shared/operating-contract.md and ../shared/measurement-framework.md. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.

Manual install (npx, ZIP)

Claude Codenpx skills add nowork-studio/notfair-plugin --skill paid-ads-amazon -g -a claude-code

Claude Code (degit)npx degit nowork-studio/notfair-plugin/paid-ads/paid-ads-amazon#main ~/.claude/skills/paid-ads-amazon

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Outline

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Amazon Ads Planning

Read ../shared/operating-contract.md and ../shared/measurement-framework.md. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.

Start with unit economics

Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance.

Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely.

Review and handoff

Report spend, attributed sales, ACoS, ROAS if useful, orders, conversion rate, search-term quality, and inventory risk for a complete comparable window. State reporting lag and attribution source. Mark changes ready_for_review until a verified connector or authorized Amazon Ads operator confirms the exact result.

1	---
2	name: paid-ads-amazon
3	description: Plan and review Amazon Ads with margin-aware ACoS, product, and search-term guardrails. Use for Amazon advertising, Sponsored Products, Sponsored Brands, Sponsored Display, ASIN targeting, Amazon ACoS, or Amazon Ads performance exports.
4	argument-hint: "<ASIN, product line, target ACoS, or Amazon export>"
5	---
6
7	# Amazon Ads Planning
8
9	Read `../shared/operating-contract.md` and `../shared/measurement-framework.md`. This plugin does not declare a first-party NotFair Amazon Ads MCP mutation surface; use a verified connector or supplied report and deliver a reviewable operator brief.
10
11	## Start with unit economics
12
13	Record the product/ASIN, marketplace, currency, contribution margin, price, inventory constraint, and target ACoS. ACoS is spend divided by attributed ad revenue; it is only good or bad relative to margin and the user's strategic goal. Separate the advertised product from any measured cross-sell before judging performance.
14
15	Propose the narrowest learning plan: product scope, campaign intent, automatic discovery or manual term/ASIN hypothesis, budget, negative/exclusion rule, and review window. Treat search-term findings as evidence for targeted negatives or promotion into controlled targeting, not as a reason to remove broad discovery prematurely.
16
17	## Review and handoff
18
19	Report spend, attributed sales, ACoS, ROAS if useful, orders, conversion rate, search-term quality, and inventory risk for a complete comparable window. State reporting lag and attribution source. Mark changes `ready_for_review` until a verified connector or authorized Amazon Ads operator confirms the exact result.
20