Press Release Pitch Builder

/digital-marketing-pro:pr-pitch

by indranilbanerjee · MIT license · ★ 866 on GitHub

Build a PR pitch package: core pitch, outlet variations, media list, release.

---
name: pr-pitch
description: "Build a PR pitch package: core pitch, outlet variations, media list, release. \"pitch this story to journalists\""
argument-hint: "[topic or news-hook]"
---

# /digital-marketing-pro:pr-pitch

## Purpose

Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.

## Input Required

The user must provide (or will be prompted for):

- **Story angle**: What is newsworthy (launch, data, trend, expert commentary, milestone)
- **Pitch type**: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement

Overview

Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.

What you get

Core pitch template (email-ready) with subject line options
Outlet-specific pitch variations (3-5 versions)
Target media list with journalist details and pitch approach notes
Outreach timeline with follow-up cadence
Press release or media advisory draft
Fact sheet and quote bank

Manual install (npx, ZIP)

Claude Codenpx skills add indranilbanerjee/digital-marketing-pro --skill pr-pitch -g -a claude-code

Claude Code (degit)npx degit indranilbanerjee/digital-marketing-pro/skills/pr-pitch#main ~/.claude/skills/pr-pitch

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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/digital-marketing-pro:pr-pitch

Purpose

Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.

Input Required

The user must provide (or will be prompted for):

Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
Pitch type: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement
Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
Spokesperson: Who speaks for the brand, their credentials and availability
Supporting assets: Data, quotes, images, press releases, case studies available
Timing: Embargo dates, event tie-ins, or urgency level

Process

Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
Identify the core news hook and refine the angle for maximum editorial appeal
Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
Build a target media list with journalist names, beats, outlets, and contact approach
Design an outreach sequence: initial pitch, follow-up timing, alternative angles
Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
If responding to a journalist request platform (e.g., Qwoted, Featured, Source of Sources): craft a source response optimized for journalist selection criteria
Review all materials for brand voice consistency and factual accuracy

Output

A complete PR pitch package containing:

Core pitch template (email-ready) with subject line options
Outlet-specific pitch variations (3-5 versions)
Target media list with journalist details and pitch approach notes
Outreach timeline with follow-up cadence
Press release or media advisory draft
Fact sheet and quote bank
Journalist-request-platform response template (Qwoted, Featured, Source of Sources — if applicable)
Measurement framework: coverage tracking, share of voice, backlink value

Agents Used

pr-outreach — Pitch crafting, media targeting, outreach strategy, journalist relations

1	---
2	name: pr-pitch
3	description: "Build a PR pitch package: core pitch, outlet variations, media list, release. \"pitch this story to journalists\""
4	argument-hint: "[topic or news-hook]"
5	---
6
7	# /digital-marketing-pro:pr-pitch
8
9	## Purpose
10
11	Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.
12
13	## Input Required
14
15	The user must provide (or will be prompted for):
16
17	- Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
18	- Pitch type: Proactive pitch, reactive (newsjacking), journalist-request-platform response (e.g., Qwoted, Featured, Source of Sources), or thought leadership placement
19	- Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
20	- Spokesperson: Who speaks for the brand, their credentials and availability
21	- Supporting assets: Data, quotes, images, press releases, case studies available
22	- Timing: Embargo dates, event tie-ins, or urgency level
23
24	## Process
25
26	1. Load brand context: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. Also check for guidelines at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
27	2. Identify the core news hook and refine the angle for maximum editorial appeal
28	3. Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
29	4. Build a target media list with journalist names, beats, outlets, and contact approach
30	5. Design an outreach sequence: initial pitch, follow-up timing, alternative angles
31	6. Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
32	7. If responding to a journalist request platform (e.g., Qwoted, Featured, Source of Sources): craft a source response optimized for journalist selection criteria
33	8. Review all materials for brand voice consistency and factual accuracy
34
35	## Output
36
37	A complete PR pitch package containing:
38
39	- Core pitch template (email-ready) with subject line options
40	- Outlet-specific pitch variations (3-5 versions)
41	- Target media list with journalist details and pitch approach notes
42	- Outreach timeline with follow-up cadence
43	- Press release or media advisory draft
44	- Fact sheet and quote bank
45	- Journalist-request-platform response template (Qwoted, Featured, Source of Sources — if applicable)
46	- Measurement framework: coverage tracking, share of voice, backlink value
47
48	## Agents Used
49
50	- pr-outreach — Pitch crafting, media targeting, outreach strategy, journalist relations
51