Product Launch Strategy

Product launch

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For…

---
name: product-launch
description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
metadata:
  version: 1.2.0
---

# Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

What you get

Launch plan(timeline, channels, owners)
Channelactions (PR, paid, organic, email)
Checklist(pre-launch, launch, post-launch)
Cross-refto gtm-strategy for framework

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill product-launch -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/strategies/launch/product-launch#main ~/.claude/skills/product-launch

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Launch type: New product, major feature, market expansion
GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
Channels: PR, paid, organic, email, events

Launch Checklist

GTM strategy defined (see gtm-strategy)
PMF validated (see pmf-strategy)
Target market and ICP clear
Messaging consistent across teams
Channel mix chosen (PR, paid, organic, email)
Timeline and milestones set
Cross-functional owners assigned (RACI)

Channel Mix

Channel	Use	Skills
PR	Press release, media relations	public-relations
Paid ads	Scale acquisition post-PMF	paid-ads-strategy
Organic	SEO, content, community	seo-strategy, content-marketing
Email	Announcement to existing users	email-marketing
Product Hunt / Directories	Launch-day buzz; early adopters	cold-start-strategy, directory-submission

Critical Success Factors

Factor	Guideline
PMF first	Validate product-market fit before scaling; see pmf-strategy
GTM alignment	One clear story; all teams use same messaging; see gtm-strategy
Avoid rush	Most failures = scale before PMF

Output Format

Launch plan (timeline, channels, owners)
Channel actions (PR, paid, organic, email)
Checklist (pre-launch, launch, post-launch)
Cross-ref to gtm-strategy for framework

gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
pmf-strategy: Validate PMF before scaling
cold-start-strategy: First users; Product Hunt; differs from full GTM launch
indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
public-relations: Press release; media relations for launch
paid-ads-strategy: Paid channel for launch
website-structure: Pages needed for launch

1	---
2	name: product-launch
3	description: When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
4	metadata:
5	version: 1.2.0
6	---
7
8	# Strategies: Product Launch
9
10	Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see gtm-strategy. For cold start (first users, no product yet), see cold-start-strategy.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Initial Assessment
15
16	Project context: Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17
18	Identify:
19	1. Launch type: New product, major feature, market expansion
20	2. GTM mode: Sales-led, product-led, marketing-led, hybrid (from gtm-strategy)
21	3. Channels: PR, paid, organic, email, events
22
23	## Launch Checklist
24
25	- [ ] GTM strategy defined (see gtm-strategy)
26	- [ ] PMF validated (see pmf-strategy)
27	- [ ] Target market and ICP clear
28	- [ ] Messaging consistent across teams
29	- [ ] Channel mix chosen (PR, paid, organic, email)
30	- [ ] Timeline and milestones set
31	- [ ] Cross-functional owners assigned (RACI)
32
33	## Channel Mix
34
35	\| Channel \| Use \| Skills \|
36	\|---------\|-----\|--------\|
37	\| PR \| Press release, media relations \| public-relations \|
38	\| Paid ads \| Scale acquisition post-PMF \| paid-ads-strategy \|
39	\| Organic \| SEO, content, community \| seo-strategy, content-marketing \|
40	\| Email \| Announcement to existing users \| email-marketing \|
41	\| Product Hunt / Directories \| Launch-day buzz; early adopters \| cold-start-strategy, directory-submission \|
42
43	## Critical Success Factors
44
45	\| Factor \| Guideline \|
46	\|--------\|-----------\|
47	\| PMF first \| Validate product-market fit before scaling; see pmf-strategy \|
48	\| GTM alignment \| One clear story; all teams use same messaging; see gtm-strategy \|
49	\| Avoid rush \| Most failures = scale before PMF \|
50
51	## Output Format
52
53	- Launch plan (timeline, channels, owners)
54	- Channel actions (PR, paid, organic, email)
55	- Checklist (pre-launch, launch, post-launch)
56	- Cross-ref to gtm-strategy for framework
57
58	## Related Skills
59
60	- gtm-strategy: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
61	- pmf-strategy: Validate PMF before scaling
62	- cold-start-strategy: First users; Product Hunt; differs from full GTM launch
63	- indie-hacker-strategy: Indie hacker launch; Build in Public; first 100 users
64	- public-relations: Press release; media relations for launch
65	- paid-ads-strategy: Paid channel for launch
66	- website-structure: Pages needed for launch
67