SEO Fundamentals

SEO fundamentals

by davila7 · MIT license · ★ 32,299 on GitHub

SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.

---
name: seo-fundamentals
description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
allowed-tools: Read, Glob, Grep
---

# SEO Fundamentals

> Principles for search engine visibility.

---

## 1. E-E-A-T Framework

| Principle | Signals |
|-----------|---------|
| **Experience** | First-hand knowledge, real examples |
| **Expertise** | Credentials, depth of knowledge |

Overview

SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.

Manual install (npx, ZIP)

Claude Codenpx skills add davila7/claude-code-templates --skill seo-fundamentals -g -a claude-code

Claude Code (degit)

npx degit davila7/claude-code-templates/cli-tool/components/skills/business-marketing/seo-fundamentals#main ~/.claude/skills/seo-fundamentals

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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SEO Fundamentals

Principles for search engine visibility.

1. E-E-A-T Framework

Principle	Signals
Experience	First-hand knowledge, real examples
Expertise	Credentials, depth of knowledge
Authoritativeness	Backlinks, mentions, industry recognition
Trustworthiness	HTTPS, transparency, accurate info

2. Core Web Vitals

Metric	Target	Measures
LCP	< 2.5s	Loading performance
INP	< 200ms	Interactivity
CLS	< 0.1	Visual stability

3. Technical SEO Principles

Site Structure

Element	Purpose
XML sitemap	Help crawling
robots.txt	Control access
Canonical tags	Prevent duplicates
HTTPS	Security signal

Performance

Factor	Impact
Page speed	Core Web Vital
Mobile-friendly	Ranking factor
Clean URLs	Crawlability

4. Content SEO Principles

Page Elements

Element	Best Practice
Title tag	50-60 chars, keyword front
Meta description	150-160 chars, compelling
H1	One per page, main keyword
H2-H6	Logical hierarchy
Alt text	Descriptive, not stuffed

Content Quality

Factor	Importance
Depth	Comprehensive coverage
Freshness	Regular updates
Uniqueness	Original value
Readability	Clear writing

5. Schema Markup Types

Type	Use
Article	Blog posts, news
Organization	Company info
Person	Author profiles
FAQPage	Q&A content
Product	E-commerce
Review	Ratings
BreadcrumbList	Navigation

6. AI Content Guidelines

What Google Looks For

✅ Do	❌ Don't
AI draft + human edit	Publish raw AI content
Add original insights	Copy without value
Expert review	Skip fact-checking
Follow E-E-A-T	Keyword stuffing

7. Ranking Factors (Prioritized)

Priority	Factor
1	Quality, relevant content
2	Backlinks from authority sites
3	Page experience (Core Web Vitals)
4	Mobile optimization
5	Technical SEO fundamentals

8. Measurement

Metric	Tool
Rankings	Search Console, Ahrefs
Traffic	Analytics
Core Web Vitals	PageSpeed Insights
Indexing	Search Console
Backlinks	Ahrefs, Semrush

Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.

1	---
2	name: seo-fundamentals
3	description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
4	allowed-tools: Read, Glob, Grep
5	---
6
7	# SEO Fundamentals
8
9	> Principles for search engine visibility.
10
11	---
12
13	## 1. E-E-A-T Framework
14
15	\| Principle \| Signals \|
16	\|-----------\|---------\|
17	\| Experience \| First-hand knowledge, real examples \|
18	\| Expertise \| Credentials, depth of knowledge \|
19	\| Authoritativeness \| Backlinks, mentions, industry recognition \|
20	\| Trustworthiness \| HTTPS, transparency, accurate info \|
21
22	---
23
24	## 2. Core Web Vitals
25
26	\| Metric \| Target \| Measures \|
27	\|--------\|--------\|----------\|
28	\| LCP \| < 2.5s \| Loading performance \|
29	\| INP \| < 200ms \| Interactivity \|
30	\| CLS \| < 0.1 \| Visual stability \|
31
32	---
33
34	## 3. Technical SEO Principles
35
36	### Site Structure
37
38	\| Element \| Purpose \|
39	\|---------\|---------\|
40	\| XML sitemap \| Help crawling \|
41	\| robots.txt \| Control access \|
42	\| Canonical tags \| Prevent duplicates \|
43	\| HTTPS \| Security signal \|
44
45	### Performance
46
47	\| Factor \| Impact \|
48	\|--------\|--------\|
49	\| Page speed \| Core Web Vital \|
50	\| Mobile-friendly \| Ranking factor \|
51	\| Clean URLs \| Crawlability \|
52
53	---
54
55	## 4. Content SEO Principles
56
57	### Page Elements
58
59	\| Element \| Best Practice \|
60	\|---------\|---------------\|
61	\| Title tag \| 50-60 chars, keyword front \|
62	\| Meta description \| 150-160 chars, compelling \|
63	\| H1 \| One per page, main keyword \|
64	\| H2-H6 \| Logical hierarchy \|
65	\| Alt text \| Descriptive, not stuffed \|
66
67	### Content Quality
68
69	\| Factor \| Importance \|
70	\|--------\|------------\|
71	\| Depth \| Comprehensive coverage \|
72	\| Freshness \| Regular updates \|
73	\| Uniqueness \| Original value \|
74	\| Readability \| Clear writing \|
75
76	---
77
78	## 5. Schema Markup Types
79
80	\| Type \| Use \|
81	\|------\|-----\|
82	\| Article \| Blog posts, news \|
83	\| Organization \| Company info \|
84	\| Person \| Author profiles \|
85	\| FAQPage \| Q&A content \|
86	\| Product \| E-commerce \|
87	\| Review \| Ratings \|
88	\| BreadcrumbList \| Navigation \|
89
90	---
91
92	## 6. AI Content Guidelines
93
94	### What Google Looks For
95
96	\| ✅ Do \| ❌ Don't \|
97	\|-------\|----------\|
98	\| AI draft + human edit \| Publish raw AI content \|
99	\| Add original insights \| Copy without value \|
100	\| Expert review \| Skip fact-checking \|
101	\| Follow E-E-A-T \| Keyword stuffing \|
102
103	---
104
105	## 7. Ranking Factors (Prioritized)
106
107	\| Priority \| Factor \|
108	\|----------\|--------\|
109	\| 1 \| Quality, relevant content \|
110	\| 2 \| Backlinks from authority sites \|
111	\| 3 \| Page experience (Core Web Vitals) \|
112	\| 4 \| Mobile optimization \|
113	\| 5 \| Technical SEO fundamentals \|
114
115	---
116
117	## 8. Measurement
118
119	\| Metric \| Tool \|
120	\|--------\|------\|
121	\| Rankings \| Search Console, Ahrefs \|
122	\| Traffic \| Analytics \|
123	\| Core Web Vitals \| PageSpeed Insights \|
124	\| Indexing \| Search Console \|
125	\| Backlinks \| Ahrefs, Semrush \|
126
127	---
128
129	> Remember: SEO is a long-term game. Quality content + technical excellence + patience = results.
130