Integration Wizard

/toolify — Wire up an integration or MCP server

by coreyhaines31 · MIT license · ★ 855 on GitHub

/toolify — Wire up an integration or MCP server cover

When you want to integrate an external tool, API, MCP server, or service into a project — the wizard walks you through auth, config, env vars, client wrapper code, example usage, and an optional smoke test. Scoped to Next.js and Rails…

---
name: toolify
description: When you want to integrate an external tool, API, MCP server, or service into a project — the wizard walks you through auth, config, env vars, client wrapper code, example usage, and an optional smoke test. Scoped to Next.js and Rails projects. Interactive Q&A — starts with the tool name, asks structured questions until the integration is specified, then scaffolds files. Examples — Stripe, Kit, Sanity, Notion, Neon, Supabase, Resend, Postmark, Twilio, Anthropic, OpenAI, Vercel Blob, custom internal APIs. For MCP servers, also handles the .mcp.json wiring. Triggers on "/toolify," "integrate X," "add X to this project," "wire up X," "set up the X integration," "hook up X," "connect X," "add MCP for X." Part of the -ify trifecta (skillify / toolify / loopify). NOT for adding new SKILL.md files — that's skillify. NOT for cron/agent loops — that's loopify.
metadata:
  version: 0.1.2
---

# /toolify — Wire up an integration or MCP server

Interactive wizard for adding an external tool / API / MCP into a project. Ends with working code + env vars set + a verification path.

## Scope

- **Primary stacks**: Next.js (App Router + TypeScript) and Rails. Reason: those are the two stacks the user actually ships in; supporting every stack bloats the wizard.
- **What toolify handles**: auth pattern (API key, OAuth, JWT, session cookie), env var setup, official SDK vs raw fetch, client wrapper location, example usage, webhook handling (if applicable), MCP `.mcp.json` wiring (if MCP server).
- **What toolify does NOT handle**: writing business logic on top of the integration (that's for the human). It scaffolds the *plumbing*, not the *feature*.

## Step 0 — Get the tool name

Overview

Interactive wizard for adding an external tool / API / MCP into a project. Ends with working code + env vars set + a verification path.

Example prompts

/toolify — Wire up an integration or MCP server
Manual install (npx, ZIP)
Claude Codenpx skills add coreyhaines31/makerskills --skill toolify -g -a claude-code
Claude Code (degit)npx degit coreyhaines31/makerskills/skills/toolify#main ~/.claude/skills/toolify
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

  • SKILL.md11.3 KB
Read SKILL.md here
coreyhaines31/main1 file shown
SKILL.md
Show the full text187 lines

/toolify — Wire up an integration or MCP server

Interactive wizard for adding an external tool / API / MCP into a project. Ends with working code + env vars set + a verification path.

Scope

  • Primary stacks: Next.js (App Router + TypeScript) and Rails. Reason: those are the two stacks the user actually ships in; supporting every stack bloats the wizard.
  • What toolify handles: auth pattern (API key, OAuth, JWT, session cookie), env var setup, official SDK vs raw fetch, client wrapper location, example usage, webhook handling (if applicable), MCP .mcp.json wiring (if MCP server).
  • What toolify does NOT handle: writing business logic on top of the integration (that's for the human). It scaffolds the plumbing, not the feature.

Step 0 — Get the tool name

Ask if not provided: "Which tool are we integrating?"

Detect category from name:

Category Examples Extra steps
Payments Stripe, LemonSqueezy, Paddle Webhook signature verification, customer model, event handlers
Auth NextAuth/Auth.js, Clerk, Supabase Auth, Devise Session management, protected routes, callbacks
Email Resend, Postmark, SendGrid, Kit From address, template setup, unsubscribe handling
CMS/DB Sanity, Prisma, Drizzle, Neon, Supabase Schema location, migration path, client singleton pattern
AI/LLM Anthropic, OpenAI, Gemini, Vercel AI SDK Model choice, streaming vs non-streaming, rate limits
Analytics Fathom, PostHog, Plausible Script placement, event tracking API
Scheduling/Comms SavvyCal, Cal.com, Twilio, Riverside Webhook events, embed patterns
Scraping ScrapeCreators, Apify, Playwright Rate limits, response caching, retry policy
Affiliate/Referral Rewardful, PartnerStack Cookie handling, webhook events, dashboard access
Storage Vercel Blob, S3, R2 Bucket setup, signed URL pattern, presigned upload
MCP server Any MCP — Sanity, Stripe, GitHub, Kit, etc. .mcp.json entry + env vars, no client wrapper
Custom / other Internal API, unknown tool Ask more questions

If category detection fails, ask 2 questions to place it: "Is it an API you call, a webhook receiver, or both?" / "Does it have an official SDK?"

Step 1 — Structural interview

Ask the following in order (skip questions that don't apply based on category):

  1. Which project? (path — infer from cwd; ask if ambiguous)
  2. Which stack? (Next.js / Rails — infer from package.json vs Gemfile; ask if both)
  3. Auth pattern? (API key / OAuth / JWT / session cookie / signed webhooks — usually knowable from official docs)
  4. Official SDK exists? (check the docs; prefer SDK when good; fall back to raw fetch when SDK is bloated/abandoned)
  5. Env var name convention? (default: SCREAMING_SNAKE_CASE matching official convention — e.g., STRIPE_SECRET_KEY, RESEND_API_KEY)
  6. Environments? (dev / preview / prod — different keys?)
  7. Webhook receiver needed? (YES for Stripe/Rewardful/most payment+auth+CMS; NO for pure client-side or read-only APIs)
  8. Rate limits to respect? (grep official docs)
  9. Where does the client wrapper live? (default: src/lib/<tool>.ts for Next.js; app/services/<tool>_client.rb for Rails)

Show the user the answers as a summary before scaffolding — one chance to correct before writing files.

Step 2 — Fetch official setup docs

Pull the current official quickstart. Prefer context7 if your agent has it (fresher docs than training data); otherwise fetch the official quickstart URL with your agent's URL-fetch tool (WebFetch in Claude Code) or curl.

Read once, then work from cached content. Don't re-fetch mid-scaffold. Note the SDK version cited so package.json gets the right pin.

Step 3 — Scaffold files

For a standard Next.js integration, generate:

src/lib/<tool>.ts                    # client singleton + typed wrappers
src/app/api/webhooks/<tool>/route.ts # webhook handler (if applicable)
src/app/api/<tool>/example/route.ts  # one working example route
.env.local.example                    # env var template with placeholder values

For Rails:

config/initializers/<tool>.rb        # SDK config
app/services/<tool>_client.rb        # client wrapper
app/controllers/webhooks/<tool>_controller.rb  # webhook handler if applicable
config/routes.rb                      # webhook route
.env.example                          # env vars

For an MCP server, only:

.mcp.json                             # add or update with the new server entry
.env.local                            # add the env vars the MCP needs

Every scaffolded file should have a comment at the top like:

// Scaffolded by /toolify on 2026-06-30. Official docs: <url>. SDK version: <version>.
// The client wrapper is scoped to plumbing only — business logic lives elsewhere.

Step 4 — Auth pattern implementation

Apply the right auth pattern per tool category. Never invent — use the pattern the official docs specify. Common patterns:

  • API key in header: Authorization: Bearer <key> or X-<Vendor>-Key: <key> — check vendor's exact spelling
  • Webhook signature: use the vendor's crypto method (Stripe uses HMAC-SHA256; Rewardful uses similar). NEVER skip signature verification on webhooks — it's the #1 security bug in scaffolded integrations.
  • OAuth: redirect URL setup, token storage, refresh handling. Prefer Auth.js/NextAuth for Next.js; Devise + omniauth for Rails.
  • Signed URL / presigned: for uploads / temp access — set expiration explicitly, never use unbounded.

Step 5 — Env var setup

Add to the appropriate file:

  • Local dev: .env.local (Next.js) / .env (Rails) — NEVER committed
  • Vercel: sensitivity depends on the var. Two rules — apply the right one:
    • Public / bundle-baked vars (NEXT_PUBLIC_*) — these get inlined into the client bundle at build time and are ALREADY public. Use --no-sensitive so you can audit them later:
      vercel env add NEXT_PUBLIC_APP_URL production --value "<url>" --no-sensitive --yes
      
    • Server-side secrets (API keys, webhook secrets, DB URLs) — never enter the client bundle. Use Vercel's default --sensitive behavior so the value is write-only via the CLI (can't be read back via vercel env pull):
      vercel env add STRIPE_SECRET_KEY production --value "<key>" --sensitive --yes
      vercel env add STRIPE_WEBHOOK_SECRET production --value "<secret>" --sensitive --yes
      
    • The rule: only NEXT_PUBLIC_* uses --no-sensitive. Everything else uses --sensitive. Getting this wrong means server secrets are readable via vercel env pull in someone's local terminal — same class of leak as committing them.
    • See references/vercel-env-vars.md for the full policy + verification via vercel env pull + brackets-check.
  • Heroku: heroku config:set <VAR>=<value> -a <app-name>

Also update .env.example / .env.local.example with the placeholder so teammates know the var is needed.

Step 6 — Smoke test

Generate a one-line verification the user can run:

# Example for a REST API:
curl -H "Authorization: Bearer $STRIPE_SECRET_KEY" https://api.stripe.com/v1/customers?limit=1

# Example for an SDK:
node -e "const s = require('./src/lib/stripe.ts').default; s.customers.list({limit:1}).then(console.log)"

# For MCP: restart your agent so it reloads MCP config, run any command that touches the MCP server

Show the expected output shape. If the call fails, the wizard should be first to catch it, not the user in prod.

Step 7 — Report + follow-ups

Report:

  • Files created (paths)
  • Env vars added (names only — never values in the report)
  • SDK/dependency added to package.json / Gemfile
  • Smoke-test command run + result
  • Any TODOs the user needs to complete manually (e.g., "add webhook URL to <vendor> dashboard")

Offer:

  • "Set up a loopify cron to check the webhook is still receiving events daily?"
  • "Save this integration recipe as a skill via skillify from-chat?"
  • "Commit these changes now?"

Reference — integration recipes

Full recipes for common tools live in references/ (populate as they're used):

  • references/stripe-nextjs.md — payment integration + webhook + customer portal
  • references/kit-nextjs.md — Kit (ConvertKit) MCP + subscriber API
  • references/sanity-nextjs.md — Sanity CMS + MCP + Studio embed
  • references/anthropic-nextjs.md — Claude API + streaming + rate limits
  • references/scrapecreators-nextjs.md — social scraping API + retry policy
  • references/rewardful-nextjs.md — referral tracking + webhook events

If a recipe doesn't exist yet, the wizard fetches the official docs, scaffolds fresh, and offers to save the recipe as ${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/toolify/recipes/<tool>-<stack>.md for reuse (never inside the skill folder — upgrades wipe it). When looking up recipes, check both references/ (shipped) and the config recipes dir (yours).

Composes with

  • skillify — sibling in -ify trifecta. Use skillify when the goal is a new SKILL.md, not an integration.
  • loopify — sibling. Use loopify for setting up cron/agent-loop patterns on top of the toolified integration (e.g., poll a webhook, sync data daily).
  • compound-engineering:context7 — fetch current SDK docs (fresher than training data).
  • makerskills:watch-video — if the user has a Loom of an integration walkthrough, feed it in to synthesize the recipe.

Notes on quality

  • Never skip webhook signature verification. Even for internal-only endpoints. The vendor provides the crypto pattern for a reason.
  • Never commit secrets. .env.local and .env are gitignored — verify before finishing.
  • Never invent auth patterns. Use the vendor's official pattern verbatim. If docs are unclear, fetch again.
  • SDK version matters. Pin the SDK version in package.json / Gemfile.lock. Note the version in the file header comment.
  • One tool per invocation. Don't scaffold Stripe + Kit + Sanity in one run. Wizard is designed for depth per tool, not breadth.
  • Prefer official SDKs unless they're bloated/abandoned. Raw fetch is fine when the SDK adds no value.
  • Recipe-first for repeat tools. If integrating a tool the user has done before, load the recipe from references/ or $MAKERSKILLS_CONFIG/toolify/recipes/ and adapt, don't re-derive.
1---
2name: toolify
3description: When you want to integrate an external tool, API, MCP server, or service into a project — the wizard walks you through auth, config, env vars, client wrapper code, example usage, and an optional smoke test. Scoped to Next.js and Rails projects. Interactive Q&A — starts with the tool name, asks structured questions until the integration is specified, then scaffolds files. Examples — Stripe, Kit, Sanity, Notion, Neon, Supabase, Resend, Postmark, Twilio, Anthropic, OpenAI, Vercel Blob, custom internal APIs. For MCP servers, also handles the .mcp.json wiring. Triggers on "/toolify," "integrate X," "add X to this project," "wire up X," "set up the X integration," "hook up X," "connect X," "add MCP for X." Part of the -ify trifecta (skillify / toolify / loopify). NOT for adding new SKILL.md files — that's skillify. NOT for cron/agent loops — that's loopify.
4metadata:
5 version: 0.1.2
6---
7 
8# /toolify — Wire up an integration or MCP server
9 
10Interactive wizard for adding an external tool / API / MCP into a project. Ends with working code + env vars set + a verification path.
11 
12## Scope
13 
14- **Primary stacks**: Next.js (App Router + TypeScript) and Rails. Reason: those are the two stacks the user actually ships in; supporting every stack bloats the wizard.
15- **What toolify handles**: auth pattern (API key, OAuth, JWT, session cookie), env var setup, official SDK vs raw fetch, client wrapper location, example usage, webhook handling (if applicable), MCP `.mcp.json` wiring (if MCP server).
16- **What toolify does NOT handle**: writing business logic on top of the integration (that's for the human). It scaffolds the *plumbing*, not the *feature*.
17 
18## Step 0 — Get the tool name
19 
20Ask if not provided: *"Which tool are we integrating?"*
21 
22Detect category from name:
23 
24| Category | Examples | Extra steps |
25|---|---|---|
26| **Payments** | Stripe, LemonSqueezy, Paddle | Webhook signature verification, customer model, event handlers |
27| **Auth** | NextAuth/Auth.js, Clerk, Supabase Auth, Devise | Session management, protected routes, callbacks |
28| **Email** | Resend, Postmark, SendGrid, Kit | From address, template setup, unsubscribe handling |
29| **CMS/DB** | Sanity, Prisma, Drizzle, Neon, Supabase | Schema location, migration path, client singleton pattern |
30| **AI/LLM** | Anthropic, OpenAI, Gemini, Vercel AI SDK | Model choice, streaming vs non-streaming, rate limits |
31| **Analytics** | Fathom, PostHog, Plausible | Script placement, event tracking API |
32| **Scheduling/Comms** | SavvyCal, Cal.com, Twilio, Riverside | Webhook events, embed patterns |
33| **Scraping** | ScrapeCreators, Apify, Playwright | Rate limits, response caching, retry policy |
34| **Affiliate/Referral** | Rewardful, PartnerStack | Cookie handling, webhook events, dashboard access |
35| **Storage** | Vercel Blob, S3, R2 | Bucket setup, signed URL pattern, presigned upload |
36| **MCP server** | Any MCP — Sanity, Stripe, GitHub, Kit, etc. | `.mcp.json` entry + env vars, no client wrapper |
37| **Custom / other** | Internal API, unknown tool | Ask more questions |
38 
39If category detection fails, ask 2 questions to place it: *"Is it an API you call, a webhook receiver, or both?"* / *"Does it have an official SDK?"*
40 
41## Step 1 — Structural interview
42 
43Ask the following in order (skip questions that don't apply based on category):
44 
451. **Which project?** (path — infer from cwd; ask if ambiguous)
462. **Which stack?** (Next.js / Rails — infer from `package.json` vs `Gemfile`; ask if both)
473. **Auth pattern?** (API key / OAuth / JWT / session cookie / signed webhooks — usually knowable from official docs)
484. **Official SDK exists?** (check the docs; prefer SDK when good; fall back to raw fetch when SDK is bloated/abandoned)
495. **Env var name convention?** (default: `SCREAMING_SNAKE_CASE` matching official convention — e.g., `STRIPE_SECRET_KEY`, `RESEND_API_KEY`)
506. **Environments?** (dev / preview / prod — different keys?)
517. **Webhook receiver needed?** (YES for Stripe/Rewardful/most payment+auth+CMS; NO for pure client-side or read-only APIs)
528. **Rate limits to respect?** (grep official docs)
539. **Where does the client wrapper live?** (default: `src/lib/<tool>.ts` for Next.js; `app/services/<tool>_client.rb` for Rails)
54 
55Show the user the answers as a summary before scaffolding — one chance to correct before writing files.
56 
57## Step 2 — Fetch official setup docs
58 
59Pull the *current* official quickstart. Prefer context7 if your agent has it (fresher docs than training data); otherwise fetch the official quickstart URL with your agent's URL-fetch tool (`WebFetch` in Claude Code) or `curl`.
60 
61Read *once*, then work from cached content. Don't re-fetch mid-scaffold. Note the SDK version cited so `package.json` gets the right pin.
62 
63## Step 3 — Scaffold files
64 
65For a **standard Next.js integration**, generate:
66 
67```
68src/lib/<tool>.ts # client singleton + typed wrappers
69src/app/api/webhooks/<tool>/route.ts # webhook handler (if applicable)
70src/app/api/<tool>/example/route.ts # one working example route
71.env.local.example # env var template with placeholder values
72```
73 
74For **Rails**:
75 
76```
77config/initializers/<tool>.rb # SDK config
78app/services/<tool>_client.rb # client wrapper
79app/controllers/webhooks/<tool>_controller.rb # webhook handler if applicable
80config/routes.rb # webhook route
81.env.example # env vars
82```
83 
84For an **MCP server**, only:
85 
86```
87.mcp.json # add or update with the new server entry
88.env.local # add the env vars the MCP needs
89```
90 
91Every scaffolded file should have a comment at the top like:
92 
93```typescript
94// Scaffolded by /toolify on 2026-06-30. Official docs: <url>. SDK version: <version>.
95// The client wrapper is scoped to plumbing only — business logic lives elsewhere.
96```
97 
98## Step 4 — Auth pattern implementation
99 
100Apply the right auth pattern per tool category. Never invent — use the pattern the official docs specify. Common patterns:
101 
102- **API key in header**: `Authorization: Bearer <key>` or `X-<Vendor>-Key: <key>` — check vendor's exact spelling
103- **Webhook signature**: use the vendor's crypto method (Stripe uses HMAC-SHA256; Rewardful uses similar). NEVER skip signature verification on webhooks — it's the #1 security bug in scaffolded integrations.
104- **OAuth**: redirect URL setup, token storage, refresh handling. Prefer Auth.js/NextAuth for Next.js; Devise + omniauth for Rails.
105- **Signed URL / presigned**: for uploads / temp access — set expiration explicitly, never use unbounded.
106 
107## Step 5 — Env var setup
108 
109Add to the appropriate file:
110 
111- **Local dev**: `.env.local` (Next.js) / `.env` (Rails) — NEVER committed
112- **Vercel**: sensitivity depends on the var. Two rules — apply the right one:
113 - **Public / bundle-baked vars (`NEXT_PUBLIC_*`)** — these get inlined into the client bundle at build time and are ALREADY public. Use `--no-sensitive` so you can audit them later:
114 ```bash
115 vercel env add NEXT_PUBLIC_APP_URL production --value "<url>" --no-sensitive --yes
116 ```
117 - **Server-side secrets (API keys, webhook secrets, DB URLs)** — never enter the client bundle. Use Vercel's default `--sensitive` behavior so the value is write-only via the CLI (can't be read back via `vercel env pull`):
118 ```bash
119 vercel env add STRIPE_SECRET_KEY production --value "<key>" --sensitive --yes
120 vercel env add STRIPE_WEBHOOK_SECRET production --value "<secret>" --sensitive --yes
121 ```
122 - **The rule**: only `NEXT_PUBLIC_*` uses `--no-sensitive`. Everything else uses `--sensitive`. Getting this wrong means server secrets are readable via `vercel env pull` in someone's local terminal — same class of leak as committing them.
123 - See `references/vercel-env-vars.md` for the full policy + verification via `vercel env pull` + brackets-check.
124- **Heroku**: `heroku config:set <VAR>=<value> -a <app-name>`
125 
126Also update `.env.example` / `.env.local.example` with the placeholder so teammates know the var is needed.
127 
128## Step 6 — Smoke test
129 
130Generate a one-line verification the user can run:
131 
132```bash
133# Example for a REST API:
134curl -H "Authorization: Bearer $STRIPE_SECRET_KEY" https://api.stripe.com/v1/customers?limit=1
135 
136# Example for an SDK:
137node -e "const s = require('./src/lib/stripe.ts').default; s.customers.list({limit:1}).then(console.log)"
138 
139# For MCP: restart your agent so it reloads MCP config, run any command that touches the MCP server
140```
141 
142Show the expected output shape. If the call fails, the wizard should be first to catch it, not the user in prod.
143 
144## Step 7 — Report + follow-ups
145 
146Report:
147- Files created (paths)
148- Env vars added (names only — never values in the report)
149- SDK/dependency added to `package.json` / `Gemfile`
150- Smoke-test command run + result
151- Any TODOs the user needs to complete manually (e.g., "add webhook URL to <vendor> dashboard")
152 
153Offer:
154- *"Set up a `loopify` cron to check the webhook is still receiving events daily?"*
155- *"Save this integration recipe as a skill via `skillify from-chat`?"*
156- *"Commit these changes now?"*
157 
158## Reference — integration recipes
159 
160Full recipes for common tools live in `references/` (populate as they're used):
161 
162- `references/stripe-nextjs.md` — payment integration + webhook + customer portal
163- `references/kit-nextjs.md` — Kit (ConvertKit) MCP + subscriber API
164- `references/sanity-nextjs.md` — Sanity CMS + MCP + Studio embed
165- `references/anthropic-nextjs.md` — Claude API + streaming + rate limits
166- `references/scrapecreators-nextjs.md` — social scraping API + retry policy
167- `references/rewardful-nextjs.md` — referral tracking + webhook events
168 
169If a recipe doesn't exist yet, the wizard fetches the official docs, scaffolds fresh, and offers to save the recipe as `${MAKERSKILLS_CONFIG:-$HOME/.config/makerskills}/toolify/recipes/<tool>-<stack>.md` for reuse (never inside the skill folder — upgrades wipe it). When looking up recipes, check both `references/` (shipped) and the config recipes dir (yours).
170 
171## Composes with
172 
173- **`skillify`** — sibling in `-ify` trifecta. Use `skillify` when the goal is a new SKILL.md, not an integration.
174- **`loopify`** — sibling. Use `loopify` for setting up cron/agent-loop patterns on top of the toolified integration (e.g., poll a webhook, sync data daily).
175- **`compound-engineering:context7`** — fetch current SDK docs (fresher than training data).
176- **`makerskills:watch-video`** — if the user has a Loom of an integration walkthrough, feed it in to synthesize the recipe.
177 
178## Notes on quality
179 
180- **Never skip webhook signature verification.** Even for internal-only endpoints. The vendor provides the crypto pattern for a reason.
181- **Never commit secrets.** `.env.local` and `.env` are gitignored — verify before finishing.
182- **Never invent auth patterns.** Use the vendor's official pattern verbatim. If docs are unclear, fetch again.
183- **SDK version matters.** Pin the SDK version in `package.json` / `Gemfile.lock`. Note the version in the file header comment.
184- **One tool per invocation.** Don't scaffold Stripe + Kit + Sanity in one run. Wizard is designed for depth per tool, not breadth.
185- **Prefer official SDKs** unless they're bloated/abandoned. Raw fetch is fine when the SDK adds no value.
186- **Recipe-first for repeat tools.** If integrating a tool the user has done before, load the recipe from `references/` or `$MAKERSKILLS_CONFIG/toolify/recipes/` and adapt, don't re-derive.
187 
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SkillLead Magnet Buildercoreyhaines31/marketingskills · by coreyhaines31Tell us about your business and who you sell to, and get back a ready-to-launch free offer that turns website visitors into email signups and future customers.★ 51.1k GitHub starsSkillGrowth Experimentation Programcoreyhaines31/marketingskills · by coreyhaines31When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.★ 51.1k GitHub starsSkillAd Creative Generatorcoreyhaines31/marketingskills · by coreyhaines31When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.★ 51.1k GitHub starsSkillBusiness Idea Pressure Testcoreyhaines31/makerskills · by coreyhaines31When you want to pressure-test a potential new business, product, or side project against the serial-founder filter. Not "marketing ideas for a product" (that's marketing-skills:marketing-ideas) — this is "should this business exist + can you win it." Runs the idea through a structured framework (problem, audience, wedge, monetization, moat, portfolio fit, distribution, energy fit, opportunity cost), checks domain availability via /domain, optionally triggers /deep-research for market validation, and outputs a viability brief: build / sleep on it / pass. Archives every idea to ~/.config/makerskills/business-brainstorm/archive/ so past work is searchable. Triggers on "/business-brainstorm," "/brainstorm," "new business idea," "should I build X," "pressure test this idea," "validate this idea," "is X a good business," "what about a [type] for [audience]."★ 855 GitHub starsSkillTeam Knowledge Basecoreyhaines31/makerskills · by coreyhaines31Your team's shared, AI-ready knowledge base — people, companies, meetings, SOPs, and decisions structured so an agent can answer on your team's behalf. Team-scope sibling to second-brain. Modes — capture, compile (wiki pages + INDEX.md), query (trust-weighted, saved to outputs/), review (verify / deprecate / supersede stale captures), lint, connect, search. Structured raw dirs (people/, companies/, meetings/, sops/, decisions/, customer-language/, sales-objections/). Every capture stamps author, timestamp, and trust status. Optional sync from call transcripts, Slack/email exports, CRM. Vault at ${COMPANY_BRAIN_VAULT:-$HOME/Documents/CompanyBrain}/. Triggers on "/company-brain," "/cb," "capture this into the team brain," "log this meeting," "save this SOP," "compile the company wiki," "query the team brain," "what does the team know about X," "review the company brain," "lint the company brain," "who's the internal expert on X.★ 855 GitHub starsSkillMonthly Company CFOcoreyhaines31/makerskills · by coreyhaines31Monthly CFO workflow for a company or agency — pull raw data from bank + payment processor + payroll + expense management, categorize and reconcile, compute end-of-month cash via transaction-sum method, update a scenario projector for forward forecasting, write the monthly snapshot report, surface decisions to leadership. Modes — monthly (default; the standing report), weekly (thin cash pulse), scenario (ad-hoc modeling in the projector), pickup (resume where the prior run left off). Anonymized team-scope sibling to personal-cfo (which handles personal household finances). Composes with company-brain (report gets stored + wiki-indexed there), toolify (wire company-specific data sources), loopify (schedule the monthly + weekly runs). Triggers on "/company-cfo," "/cfo," "monthly cash report," "do the CFO snapshot," "CFO monthly," "let's run CFO," "cash projection," "runway forecast," "monthly financials," "cash pulse.★ 855 GitHub stars