Value Proposition Statements

Generate value proposition statements for marketing, sales

by phuryn · MIT license · ★ 26,557 on GitHub · updated Sep 14

Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

---
name: value-prop-statements
description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages."
---
# Value Proposition Statements

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

## When to Use

- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

## Prompt

Overview

Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.

Manual install (npx, ZIP)

Claude Codenpx skills add phuryn/pm-skills --skill value-prop-statements -g -a claude-code

Claude Code (degit)npx degit phuryn/pm-skills/pm-marketing-growth/skills/value-prop-statements#main ~/.claude/skills/value-prop-statements

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Value Proposition Statements

When to Use

Writing marketing copy and promotional content
Creating sales decks and pitch materials
Crafting customer onboarding messages
Developing segment-specific messaging
Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy

Prompt

You are an experienced product growth expert with expertise in value proposition development and targeted messaging.

Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.

For each statement, ensure it:

Directly addresses a specific target market segment or use case
Emphasizes the primary benefit and desired outcome
Highlights the key features and capabilities that make it possible
Uses clear, compelling language that resonates with the audience

Example Framework (Canva)

To illustrate the approach, here are value proposition statements for Canva:

For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.

Tips for Best Results

Provide existing value propositions or key benefits
Specify target segments and their pain points
Include product features and differentiators
Share distribution channels (marketing, sales, onboarding)
Mention any brand tone or voice guidelines

1	---
2	name: value-prop-statements
3	description: "Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages."
4	---
5	# Value Proposition Statements
6
7	Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
8
9	## When to Use
10
11	- Writing marketing copy and promotional content
12	- Creating sales decks and pitch materials
13	- Crafting customer onboarding messages
14	- Developing segment-specific messaging
15	- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
16
17	## Prompt
18
19	You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
20
21	Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
22
23	For each statement, ensure it:
24	- Directly addresses a specific target market segment or use case
25	- Emphasizes the primary benefit and desired outcome
26	- Highlights the key features and capabilities that make it possible
27	- Uses clear, compelling language that resonates with the audience
28
29	## Example Framework (Canva)
30
31	To illustrate the approach, here are value proposition statements for Canva:
32
33	1. For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
34
35	2. For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
36
37	3. For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
38
39	## Tips for Best Results
40
41	- Provide existing value propositions or key benefits
42	- Specify target segments and their pain points
43	- Include product features and differentiators
44	- Share distribution channels (marketing, sales, onboarding)
45	- Mention any brand tone or voice guidelines
46
47	---
48
49	### Further Reading
50
51	- [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template)
52