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SkillNo. 01Adapt one core brand voice coherently across every adBrand voice ad adaptation
SkillNo. 02Detect creative fatigue signals and plan refresh cadenceCreative fatigue management
SkillNo. 03Diagnose why a specific ad creative is winning or losingCreative performance analysis
SkillAdapt one core brand voice coherently across every adBrand voice ad adaptation
SkillDetect creative fatigue signals and plan refresh cadenceCreative fatigue management
SkillDiagnose why a specific ad creative is winning or losingCreative performance analysis
SkillBuild product-forward creative patterns reusable across adEcommerce creative system
SkillConfigure AI Max forGoogle Ads AI Max for Search
SkillBuild App campaigns for install and in-app action goalsGoogle ads app campaigns
SkillBuild complete Google Ads campaigns from business goalsGoogle ads campaign builder
SkillBuild Demand GenGoogle ads demand gen
SkillBuild Display NetworkGoogle ads display
SkillDeep keyword research using Google Ads Keyword PlannerGoogle ads keyword research
SkillSet up and run Local Services Ads and location-based GoogleGoogle ads local campaigns
SkillSet up and troubleshoot Google Ads conversion trackingGoogle ads measurement
SkillBuild and optimize Performance MaxGoogle ads performance max
SkillBuild and structure standard ShoppingGoogle ads shopping campaigns
SkillOptimize a Google Merchant Center product feed for ShoppingGoogle ads shopping feed
SkillBuild YouTube video adGoogle Ads Video (YouTube Ads)
SkillSet up, configure, and analyze Google AnalyticsGoogle Analytics 4 (GA4)
SkillManage the organic side of Google BusinessGoogle business profile
SkillGrow an Instagram accountInstagram organic growth
SkillBuild Account-Based Marketing campaigns onLinkedIn Ads ABM (Account-Based Marketing)
SkillBuild LinkedIn professional targeting and MatchedLinkedIn Ads Audience & Targeting
SkillBuild and optimize LinkedIn Lead GenLinkedin ads lead gen forms
SkillImprove a live, underperforming LinkedIn Ads campaignLinkedin ads optimization
SkillGrow LinkedIn organicallyLinkedin organic growth
SkillBuild and optimize Advantage+ Shopping and Advantage+ AppMeta Ads Advantage+
SkillBuild Meta audienceMeta Ads Audience & Targeting
SkillBuild complete Meta Ads campaigns from business goalsMeta ads campaign builder
SkillImprove a live, underperforming Meta Ads campaignMeta ads optimization
SkillDecide which paid advertising platform fit aPaid media channel selection
SkillAudit a business's entire paid media presence across GooglePaid media cross platform audit
SkillBuild and optimize Amazon Ads and other retail-mediaPaid Media Marketplace Ads (Amazon & Retail Media)
SkillSequence retargeting and cart-recovery across multiplePaid Media Retargeting (Cross-Channel)
SkillBuild complete TikTok Ads campaigns from business goalsTiktok ads campaign builder
SkillDevelop TikTok ad creativeTiktok ads creative strategy
SkillImprove a live, underperforming TikTok Ads campaignTiktok ads optimization
SkillSet up Spark Ads — boosting organic brand or creator TikTokTiktok ads spark ads
SkillSet up TikTok Shop commerce and grow organic TikTokTikTok Shop & Organic Growth
SkillGrow a YouTube channelYoutube organic growth