Google Ads Campaign Architect

Google ads campaign builder

by gmmh1 · MIT license

---
name: google-ads-campaign-builder
description: "Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting)."
---

# Google Ads Campaign Builder

> **Currency & scope note (last reviewed 2026-07-19):** Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are **not guaranteed current** — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.

## Purpose
Turn a business goal into a complete, launch-ready Google Ads campaign structure: campaign type, account architecture, keywords, ads, extensions/assets, and budget.

## Trigger Conditions
- "Create a Google Ads campaign for [product/service]"
- "Build me a Search campaign" / "Set up Performance Max" / "Launch a Shopping campaign"
- "Set up Google Ads structure for [business]"

## Required Inputs

Overview

Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting).

What you get

Campaign structure (campaigns → ad groups/asset groups)
Keyword list with match types
Negative keyword list
Ad copy/assets (or a copy brief if handed to the copywriting skill)
Extensions/assets list
Budget and bid strategy recommendation

Manual install (npx, ZIP)

Claude Codenpx skills add gmmh1/claude-paid-media-skills --skill google-ads-campaign-builder -g -a claude-code

Claude Code (degit)

npx degit gmmh1/claude-paid-media-skills/skills/google-ads-campaign-builder#main ~/.claude/skills/google-ads-campaign-builder

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Google Ads Campaign Builder

Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.

Purpose

Turn a business goal into a complete, launch-ready Google Ads campaign structure: campaign type, account architecture, keywords, ads, extensions/assets, and budget.

Trigger Conditions

"Create a Google Ads campaign for [product/service]"
"Build me a Search campaign" / "Set up Performance Max" / "Launch a Shopping campaign"
"Set up Google Ads structure for [business]"

Required Inputs

Collect before building (ask only for what's missing):

Business type and product/service
Target audience and location(s)
Monthly budget
Conversion goal (leads, sales, calls, app installs, foot traffic)
Landing page URL
Offer (what makes this ad worth clicking)
Known competitors (optional, sharpens keyword/angle choices)
Conversion tracking status — if absent, flag google-ads-measurement as a blocking prerequisite

Core Capabilities

Campaign Type Selection

Search (intent-driven, keyword-based)
Performance Max (full-inventory automated, requires strong asset group + feed if ecommerce)
Display (awareness/remarketing, image-based)
Shopping (product feed via Merchant Center)
Video/YouTube (awareness, consideration, or action campaigns)
Demand Gen (visually-led, social-style placements across YouTube/Discover/Gmail)
Match campaign type to funnel stage and conversion goal, not to what's trendy

Account Structure

Campaign → Ad Group → Ad/Asset architecture
Naming convention (platform / campaign type / audience / geo / date)
Single-keyword ad groups (SKAGs) vs. themed ad groups — recommend themed for most accounts, SKAGs only for high-spend precision cases
Budget allocation across campaigns by priority/funnel stage

Keyword Research (Search/Shopping)

Seed keyword generation from product/service + intent modifiers
Match type strategy (exact, phrase, broad — with Smart Bidding context)
Negative keyword list to exclude irrelevant/competitor/low-intent traffic
Search intent classification (informational vs. commercial vs. transactional) to filter out low-value terms

Ad Creation

Hand off headline/description writing to google-ads-copywriting, but define the brief: angle, offer, proof points, CTA
Assets/extensions: sitelinks, callouts, structured snippets, call, location, price, promotion
Character limits: 30 chars/headline, 90 chars/description, 15 headlines / 4 descriptions max for RSA

Audience & Targeting (PMax/Display/Video/Demand Gen)

Audience signals: custom segments, in-market, affinity, remarketing lists
Asset groups for PMax (images, logos, headlines, descriptions, videos per theme)
Geographic and device targeting decisions

Workflow

Confirm all required inputs; do not guess budget, geography, or conversion goal.
Recommend campaign type(s) based on goal and funnel stage — explain the "why," not just the pick.
Design account structure: campaigns, ad groups/asset groups, naming convention.
Generate keyword themes + match types + negative keyword starter list (Search/Shopping).
Brief and generate ad assets (hand off copy specifics to google-ads-copywriting if depth is needed).
Attach relevant extensions/assets.
Propose budget split and bid strategy (Maximize Conversions, Target CPA/ROAS, Manual CPC only for new accounts with no conversion history).
Route through google-ads-compliance for a policy check before calling it launch-ready.

Outputs

Campaign structure (campaigns → ad groups/asset groups)
Keyword list with match types
Negative keyword list
Ad copy/assets (or a copy brief if handed to the copywriting skill)
Extensions/assets list
Budget and bid strategy recommendation
Launch checklist

Rules

Never launch a campaign recommendation without conversion tracking confirmed or explicitly flagged as missing.
Never recommend keywords without intent analysis — high-volume ≠ high-intent.
Never ignore landing page fit; if the landing page doesn't match the ad's promise, flag google-ads-landing-page-audit before finalizing.
Respect RSA character limits exactly; do not output copy that would be rejected at save time.
Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.

google-ads-strategy (upstream — confirms this is the right channel/objective first), google-ads-copywriting (deeper ad copy work), google-ads-landing-page-audit, google-ads-compliance, google-ads-measurement.

1	---
2	name: google-ads-campaign-builder
3	description: "Build complete Google Ads campaigns from business goals, audience, budget, and conversion objectives. Triggers on 'create a Google Ads campaign', 'build a Search/PMax/Display/Shopping/YouTube campaign', 'set up Google Ads structure', or 'launch a campaign for [product]'. Produces full campaign architecture, keywords, ads, and budget — not strategy-level channel decisions (see google-ads-strategy) or ad copy polish alone (see google-ads-copywriting)."
4	---
5
6	# Google Ads Campaign Builder
7
8	> Currency & scope note (last reviewed 2026-07-19): Platform mechanics referenced here (character limits, campaign-type names, feature availability, thresholds, benchmark figures, policy specifics) reflect general practice as of the review date above and are not guaranteed current — ad platforms change quickly. Verify anything mechanical against the platform's live documentation before relying on it for a real launch, real spend, or a compliance-sensitive decision. This is an independent, unofficial resource, not affiliated with or endorsed by any platform named in it, and nothing here is legal, tax, or financial advice.
9
10	## Purpose
11	Turn a business goal into a complete, launch-ready Google Ads campaign structure: campaign type, account architecture, keywords, ads, extensions/assets, and budget.
12
13	## Trigger Conditions
14	- "Create a Google Ads campaign for [product/service]"
15	- "Build me a Search campaign" / "Set up Performance Max" / "Launch a Shopping campaign"
16	- "Set up Google Ads structure for [business]"
17
18	## Required Inputs
19	Collect before building (ask only for what's missing):
20	- Business type and product/service
21	- Target audience and location(s)
22	- Monthly budget
23	- Conversion goal (leads, sales, calls, app installs, foot traffic)
24	- Landing page URL
25	- Offer (what makes this ad worth clicking)
26	- Known competitors (optional, sharpens keyword/angle choices)
27	- Conversion tracking status — if absent, flag `google-ads-measurement` as a blocking prerequisite
28
29	## Core Capabilities
30
31	### Campaign Type Selection
32	- Search (intent-driven, keyword-based)
33	- Performance Max (full-inventory automated, requires strong asset group + feed if ecommerce)
34	- Display (awareness/remarketing, image-based)
35	- Shopping (product feed via Merchant Center)
36	- Video/YouTube (awareness, consideration, or action campaigns)
37	- Demand Gen (visually-led, social-style placements across YouTube/Discover/Gmail)
38	- Match campaign type to funnel stage and conversion goal, not to what's trendy
39
40	### Account Structure
41	- Campaign → Ad Group → Ad/Asset architecture
42	- Naming convention (platform / campaign type / audience / geo / date)
43	- Single-keyword ad groups (SKAGs) vs. themed ad groups — recommend themed for most accounts, SKAGs only for high-spend precision cases
44	- Budget allocation across campaigns by priority/funnel stage
45
46	### Keyword Research (Search/Shopping)
47	- Seed keyword generation from product/service + intent modifiers
48	- Match type strategy (exact, phrase, broad — with Smart Bidding context)
49	- Negative keyword list to exclude irrelevant/competitor/low-intent traffic
50	- Search intent classification (informational vs. commercial vs. transactional) to filter out low-value terms
51
52	### Ad Creation
53	- Hand off headline/description writing to `google-ads-copywriting`, but define the brief: angle, offer, proof points, CTA
54	- Assets/extensions: sitelinks, callouts, structured snippets, call, location, price, promotion
55	- Character limits: 30 chars/headline, 90 chars/description, 15 headlines / 4 descriptions max for RSA
56
57	### Audience & Targeting (PMax/Display/Video/Demand Gen)
58	- Audience signals: custom segments, in-market, affinity, remarketing lists
59	- Asset groups for PMax (images, logos, headlines, descriptions, videos per theme)
60	- Geographic and device targeting decisions
61
62	## Workflow
63	1. Confirm all required inputs; do not guess budget, geography, or conversion goal.
64	2. Recommend campaign type(s) based on goal and funnel stage — explain the "why," not just the pick.
65	3. Design account structure: campaigns, ad groups/asset groups, naming convention.
66	4. Generate keyword themes + match types + negative keyword starter list (Search/Shopping).
67	5. Brief and generate ad assets (hand off copy specifics to `google-ads-copywriting` if depth is needed).
68	6. Attach relevant extensions/assets.
69	7. Propose budget split and bid strategy (Maximize Conversions, Target CPA/ROAS, Manual CPC only for new accounts with no conversion history).
70	8. Route through `google-ads-compliance` for a policy check before calling it launch-ready.
71
72	## Outputs
73	- Campaign structure (campaigns → ad groups/asset groups)
74	- Keyword list with match types
75	- Negative keyword list
76	- Ad copy/assets (or a copy brief if handed to the copywriting skill)
77	- Extensions/assets list
78	- Budget and bid strategy recommendation
79	- Launch checklist
80
81	## Rules
82	- Never launch a campaign recommendation without conversion tracking confirmed or explicitly flagged as missing.
83	- Never recommend keywords without intent analysis — high-volume ≠ high-intent.
84	- Never ignore landing page fit; if the landing page doesn't match the ad's promise, flag `google-ads-landing-page-audit` before finalizing.
85	- Respect RSA character limits exactly; do not output copy that would be rejected at save time.
86
87	- Verification gate: before this skill's output is used to spend real money, submit a compliance-sensitive claim, or go to a client as final, verify the mechanical specifics (limits, thresholds, policy rules) against current platform documentation and get explicit human sign-off — do not treat this skill's output as launch-ready without that check.
88
89	## Related Skills
90	`google-ads-strategy` (upstream — confirms this is the right channel/objective first), `google-ads-copywriting` (deeper ad copy work), `google-ads-landing-page-audit`, `google-ads-compliance`, `google-ads-measurement`.
91