LinkedIn Post Audit

li-audit

The only honest source of what works for an account is that account. Every rule in every LinkedIn guide, including the ones in this pack, is a prior. The user's own last 30 posts are the evidence.

Input

Ask for whichever the user has:

• The post analytics export (LinkedIn: Analytics -> Content -> Export). CSV.
• Or a screenshot per post with impressions, reactions, comments, reposts.
• Or just the posts and their reaction counts, which is enough for a first pass.

Also read ~/.claude/linkedin/log.md if it exists, since it records which hook formula each post used.

What to actually measure

Raw impressions are the least useful number on the page, because they are mostly a function of how many people already follow the user. Compute these instead, and show the working:

metric	how	what it tells you
Engagement rate	(reactions + comments + reposts) / impressions	whether the post earned its reach
Comment ratio	comments / reactions	whether it started something or just got a nod
Reach multiple	impressions / follower count	whether it travelled past the existing audience
Save/send rate	if available	the strongest single predictor of future reach

Rank by engagement rate and reach multiple, not impressions. A post with 900 impressions and 40 comments beat the one with 12,000 impressions and 6.

Then find the pattern

With the top 5 and bottom 5 side by side, look for what actually separates them, and be willing to conclude something the user will not like:

• Hook formula. Which numbers from hooks.json are in the top 5?
• Format. Text, document, image, video.
• Length.
• Theme.
• Day and time - check this last, and only if the other four show nothing. It is almost never the cause, and it is where people want it to be.
• First-hour comments. Posts the user replied to inside an hour versus not.

State the finding as a claim with the evidence attached, and say how confident it is. With 30 posts you can see a pattern; with 6 you cannot, and you should say that instead of inventing one.

Output

AUDIT  ·  31 posts  ·  Jun 12 - Sep 5

TOP 5 BY ENGAGEMENT RATE
  8.1%  #3  Mistake      "$18,000 is what no contract cost me"      1,940 imp
  6.4%  #20 Walk-Away    "I fired my highest-paying client"         2,210 imp
  ...

BOTTOM 5
  0.4%  #5  List         "7 tools every founder needs"             11,400 imp
  ...

WHAT THE DATA SAYS
1. Posts where you were the one who looked bad: mean 6.2% vs 1.1% for
   everything else. n=6. This is your strongest signal and it is not close.
2. Tool listicles get impressions and nothing else. High reach, no comments,
   no leads. Three of your bottom five.
3. Day of week shows nothing. Your Tuesday mean and your Friday mean are
   inside the noise. Stop optimising it.

STOP: listicles about tools.
DO MORE: the ones with a cost you paid, and a number.

Then hand the conclusions to /li-plan so next week's plan is built on the user's own evidence rather than on defaults.