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Pricing Structure Designer

Pricing strategy

by kostja94 · MIT license · ★ 1,006 on GitHub

Pricing strategy cover

When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or…

---
name: pricing-strategy
description: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
metadata:
  version: 1.0.1
---

# Strategies: Pricing

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing **page** content and layout, see **pricing-page-generator**. For **discount** and promotional pricing, see **discount-marketing-strategy**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

What you get

  • Pricing modelrecommendation
  • Tier structure(plans, features, price points)
  • Anchoringapproach
  • Discountfit (when to use; reference discount-marketing-strategy)
  • pricing-page-generator(page execution)
Manual install (npx, ZIP)
Claude Codenpx skills add kostja94/marketing-skills --skill pricing-strategy -g -a claude-code
Claude Code (degit)npx degit kostja94/marketing-skills/skills/strategies/commercial/pricing/pricing-strategy#main ~/.claude/skills/pricing-strategy-kostja94
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

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Strategies: Pricing

Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing page content and layout, see pricing-page-generator. For discount and promotional pricing, see discount-marketing-strategy.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Product type: SaaS, tool, e-commerce
  2. Value metric: What drives value (seats, usage, features)
  3. Market: Competitor pricing; willingness to pay
  4. Goals: Revenue, adoption, retention

Pricing Models

Model Use
Subscription Recurring; monthly/annual; most SaaS
Freemium Free tier + paid; adoption then conversion
Usage-based Pay per use; API, credits
One-time Perpetual license; some tools
Hybrid Base + usage; tiered + overage

Variable-cost products (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.

Tier Design

  • 2–4 tiers typical; avoid too many options
  • Differentiation: Clear "best for" per tier; feature gates
  • Anchoring: Lead with mid-tier or annual; make target option obvious
  • Value metric: Align price to value (seats, projects, API calls)

Anchoring & Presentation

  • Annual discount: 15–25% for annual prepay; improves cash flow
  • Decoy: Higher tier makes mid-tier look better
  • Most popular: Highlight recommended plan
  • Price display: Monthly vs annual; show savings

When to Use Discounts

Discounts apply on top of base pricing. See discount-marketing-strategy for:

  • Annual commitment discounts
  • First-time / new customer promotions
  • Lifetime deals (LTD)
  • Seasonal (BFCM)
  • Referral, contest, affiliate codes

Principle: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.

Output Format

  • Pricing model recommendation
  • Tier structure (plans, features, price points)
  • Anchoring approach
  • Discount fit (when to use; reference discount-marketing-strategy)
  • pricing-page-generator (page execution)
  • discount-marketing-strategy: Promotional pricing; when and how to discount
  • pricing-page-generator: Pricing page content, structure, conversion
  • landing-page-generator: Click-through to pricing
  • localization-strategy: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
1---
2name: pricing-strategy
3description: When the user wants to plan, design, or optimize pricing strategy and structure. Also use when the user mentions "pricing strategy," "pricing model," "pricing tiers," "freemium," "value-based pricing," "anchoring," "price structure," or "monetization strategy." For pricing page, use pricing-page-generator.
4metadata:
5 version: 1.0.1
6---
7 
8# Strategies: Pricing
9 
10Guides pricing strategy and structure for SaaS, tools, and products. Covers pricing models, tier design, anchoring, and when to apply discounts. For pricing **page** content and layout, see **pricing-page-generator**. For **discount** and promotional pricing, see **discount-marketing-strategy**.
11 
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13 
14## Initial Assessment
15 
16**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17 
18Identify:
191. **Product type**: SaaS, tool, e-commerce
202. **Value metric**: What drives value (seats, usage, features)
213. **Market**: Competitor pricing; willingness to pay
224. **Goals**: Revenue, adoption, retention
23 
24## Pricing Models
25 
26| Model | Use |
27|-------|-----|
28| **Subscription** | Recurring; monthly/annual; most SaaS |
29| **Freemium** | Free tier + paid; adoption then conversion |
30| **Usage-based** | Pay per use; API, credits |
31| **One-time** | Perpetual license; some tools |
32| **Hybrid** | Base + usage; tiered + overage |
33 
34**Variable-cost products** (compute, API, AI): When per-user cost varies widely (heavy users cost 10×+ light users), uniform subscription often fails. Use usage-based, credits, or tiered-by-usage; align price to cost structure.
35 
36## Tier Design
37 
38- **2–4 tiers** typical; avoid too many options
39- **Differentiation**: Clear "best for" per tier; feature gates
40- **Anchoring**: Lead with mid-tier or annual; make target option obvious
41- **Value metric**: Align price to value (seats, projects, API calls)
42 
43## Anchoring & Presentation
44 
45- **Annual discount**: 15–25% for annual prepay; improves cash flow
46- **Decoy**: Higher tier makes mid-tier look better
47- **Most popular**: Highlight recommended plan
48- **Price display**: Monthly vs annual; show savings
49 
50## When to Use Discounts
51 
52Discounts apply on top of base pricing. See **discount-marketing-strategy** for:
53 
54- Annual commitment discounts
55- First-time / new customer promotions
56- Lifetime deals (LTD)
57- Seasonal (BFCM)
58- Referral, contest, affiliate codes
59 
60**Principle**: Set base price for long-term value; use discounts tactically for acquisition, retention, or cash flow.
61 
62## Output Format
63 
64- **Pricing model** recommendation
65- **Tier structure** (plans, features, price points)
66- **Anchoring** approach
67- **Discount** fit (when to use; reference discount-marketing-strategy)
68- **pricing-page-generator** (page execution)
69 
70## Related Skills
71 
72- **discount-marketing-strategy**: Promotional pricing; when and how to discount
73- **pricing-page-generator**: Pricing page content, structure, conversion
74- **landing-page-generator**: Click-through to pricing
75- **localization-strategy**: Pricing by market (true localization vs cosmetic); see Pricing Strategies section
76 
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Details

License
MIT
Stars on the repo
★ 1,006
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Source
kostja94/marketing-skills ↗
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kostja94 · 106 listings
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