TikTok Ads

Tiktok ads

by kostja94 · MIT license · ★ 1,006 on GitHub

When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use…

---
name: tiktok-ads
description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
metadata:
  version: 1.0.1
---

# Paid Ads: TikTok Ads

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Why TikTok

- **Demographics**: 18–34; Gen Z and younger millennials
- **Creative velocity**: Short-form; native feel; UGC-style performs well
- **Cost**: Often lower CPM than Meta for reach

Overview

Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.

Manual install (npx, ZIP)

Claude Codenpx skills add kostja94/marketing-skills --skill tiktok-ads -g -a claude-code

Claude Code (degit)npx degit kostja94/marketing-skills/skills/paid-ads/platforms/tiktok-ads#main ~/.claude/skills/tiktok-ads-kostja94

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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Paid Ads: TikTok Ads

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Why TikTok

Demographics: 18–34; Gen Z and younger millennials
Creative velocity: Short-form; native feel; UGC-style performs well
Cost: Often lower CPM than Meta for reach
Engagement: High watch time; sound-on culture

Ad Formats

Format	Use
In-Feed	Native video; 9–15s or longer; primary format
TopView	First impression; premium; awareness
Spark Ads	Boost organic posts; native; creator partnership
Collection	Product catalog; e-commerce

Creative Best Practices

Hook (0–3s): Pattern interrupt; question; bold statement
Vertical: 9:16 for feed; native to platform
Sound: Music and captions matter; many watch with sound
UGC-style: Authentic; less polished often outperforms
First 3 seconds: Determine if they watch

Targeting

Type	Use
Interest	Broad; algorithm-driven
Demographics	Age; gender; location
Lookalike	Based on converters or engagers
Retargeting	Website visitors; video viewers

Tracking

TikTok Pixel + Events API: Server-side for better attribution
UTM: Consistent parameters for cross-platform comparison

Budget & Bidding

Minimum: Varies by objective
Bidding: Start manual; switch to automated with conversion volume
Creative volume: Plan for high refresh cadence; creative is main lever

Pre-Launch Checklist

Pixel installed; Events API configured
Vertical video creative (9:16)
Hook in first 3 seconds
Captions included
Conversion events defined

tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
paid-ads-strategy: Channel selection; creative frameworks; budget allocation
landing-page-generator: LP for paid traffic
analytics-tracking: Conversion tracking; ROAS

1	---
2	name: tiktok-ads
3	description: When the user wants to set up, optimize, or manage TikTok Ads. Also use when the user mentions "TikTok Ads," "TikTok for Business," "TikTok Pixel," "Events API," "TikTok Spark Ads," or "TikTok video ads." For organic TikTok, use tiktok-captions.
4	metadata:
5	version: 1.0.1
6	---
7
8	# Paid Ads: TikTok Ads
9
10	Guides TikTok Ads setup, creative strategy, and optimization. TikTok excels at younger demographics (18–34) and viral-style video; use when your audience skews young and you have video creative capacity.
11
12	When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
13
14	## Why TikTok
15
16	- Demographics: 18–34; Gen Z and younger millennials
17	- Creative velocity: Short-form; native feel; UGC-style performs well
18	- Cost: Often lower CPM than Meta for reach
19	- Engagement: High watch time; sound-on culture
20
21	## Ad Formats
22
23	\| Format \| Use \|
24	\|--------\|-----\|
25	\| In-Feed \| Native video; 9–15s or longer; primary format \|
26	\| TopView \| First impression; premium; awareness \|
27	\| Spark Ads \| Boost organic posts; native; creator partnership \|
28	\| Collection \| Product catalog; e-commerce \|
29
30	## Creative Best Practices
31
32	- Hook (0–3s): Pattern interrupt; question; bold statement
33	- Vertical: 9:16 for feed; native to platform
34	- Sound: Music and captions matter; many watch with sound
35	- UGC-style: Authentic; less polished often outperforms
36	- First 3 seconds: Determine if they watch
37
38	## Targeting
39
40	\| Type \| Use \|
41	\|------\|-----\|
42	\| Interest \| Broad; algorithm-driven \|
43	\| Demographics \| Age; gender; location \|
44	\| Lookalike \| Based on converters or engagers \|
45	\| Retargeting \| Website visitors; video viewers \|
46
47	## Tracking
48
49	- TikTok Pixel + Events API: Server-side for better attribution
50	- UTM: Consistent parameters for cross-platform comparison
51
52	## Budget & Bidding
53
54	- Minimum: Varies by objective
55	- Bidding: Start manual; switch to automated with conversion volume
56	- Creative volume: Plan for high refresh cadence; creative is main lever
57
58	## Pre-Launch Checklist
59
60	- [ ] Pixel installed; Events API configured
61	- [ ] Vertical video creative (9:16)
62	- [ ] Hook in first 3 seconds
63	- [ ] Captions included
64	- [ ] Conversion events defined
65
66	## Related Skills
67
68	- tiktok-captions: Organic TikTok content; Spark Ads boost organic posts; video specs (9:16, captions) align
69	- paid-ads-strategy: Channel selection; creative frameworks; budget allocation
70	- landing-page-generator: LP for paid traffic
71	- analytics-tracking: Conversion tracking; ROAS
72