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YouTube Campaign Optimizer

Youtube ads

by kostja94 · MIT license · ★ 1,006 on GitHub

Youtube ads cover

When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign,"…

---
name: youtube-ads
description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
metadata:
  version: 1.0.1
---

# Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

Overview

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

What you get

  • Formatrecommendation
  • Creativespecs (length, hook, CTA)
  • Targetingnotes
  • Pre-launchchecklist
Manual install (npx, ZIP)
Claude Codenpx skills add kostja94/marketing-skills --skill youtube-ads -g -a claude-code
Claude Code (degit)npx degit kostja94/marketing-skills/skills/paid-ads/platforms/youtube-ads#main ~/.claude/skills/youtube-ads
Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.
Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

Files included

  • SKILL.md2.6 KB
Read SKILL.md here
kostja94/main1 file shown
SKILL.md
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Outline
RawView on GitHub

Paid Ads: YouTube Ads

Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see google-ads. For organic YouTube optimization, see youtube-seo.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Goal: Awareness, consideration, conversion
  2. Budget: Bumper cheaper; TrueView for scale
  3. Creative: Existing video or net-new

Ad Formats

Format Length Skippable Best For
TrueView Skippable 12 sec+ After 5 sec Reach; large audiences
TrueView Non-skippable 15–20 sec No Full message; guaranteed view
TrueView for Action — — Conversions; CTA-focused
Bumper 6 sec or less No Brand awareness; memorable; lower cost
Discovery (In-Feed) Thumbnail + text — Search, related videos, homepage; interest targeting

Format Selection

Goal Format
Brand awareness Bumper
Website traffic TrueView
Conversions TrueView for Action
Interested audiences Discovery

Creative Guidelines

  • Bumper: Quick, memorable; brand message in 6 sec
  • TrueView: Hook in first 5 sec (skippable); deliver value before skip
  • Discovery: Thumbnail + headline; appears like organic video

Output Format

  • Format recommendation
  • Creative specs (length, hook, CTA)
  • Targeting notes
  • Pre-launch checklist
  • google-ads: Google Ads platform; YouTube runs through Google Ads
  • youtube-seo: Organic YouTube; video optimization
  • video-marketing: Video script, hook structure
  • paid-ads-strategy: When to use video ads; channel selection
1---
2name: youtube-ads
3description: When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
4metadata:
5 version: 1.0.1
6---
7 
8# Paid Ads: YouTube Ads
9 
10Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**.
11 
12**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
13 
14## Initial Assessment
15 
16**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
17 
18Identify:
191. **Goal**: Awareness, consideration, conversion
202. **Budget**: Bumper cheaper; TrueView for scale
213. **Creative**: Existing video or net-new
22 
23## Ad Formats
24 
25| Format | Length | Skippable | Best For |
26|--------|--------|-----------|----------|
27| **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences |
28| **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view |
29| **TrueView for Action** | — | — | Conversions; CTA-focused |
30| **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost |
31| **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting |
32 
33## Format Selection
34 
35| Goal | Format |
36|------|--------|
37| **Brand awareness** | Bumper |
38| **Website traffic** | TrueView |
39| **Conversions** | TrueView for Action |
40| **Interested audiences** | Discovery |
41 
42## Creative Guidelines
43 
44- **Bumper**: Quick, memorable; brand message in 6 sec
45- **TrueView**: Hook in first 5 sec (skippable); deliver value before skip
46- **Discovery**: Thumbnail + headline; appears like organic video
47 
48## Output Format
49 
50- **Format** recommendation
51- **Creative** specs (length, hook, CTA)
52- **Targeting** notes
53- **Pre-launch** checklist
54 
55## Related Skills
56 
57- **google-ads**: Google Ads platform; YouTube runs through Google Ads
58- **youtube-seo**: Organic YouTube; video optimization
59- **video-marketing**: Video script, hook structure
60- **paid-ads-strategy**: When to use video ads; channel selection
61 
View all files on GitHub →

Details

License
MIT
Stars on the repo
★ 1,006
Checked
Source
kostja94/marketing-skills ↗
Creator
kostja94 · 106 listings
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