Competitive Landscape Mapper

Founder competitors

by Jakeschincariol · MIT license · ★ 322 on GitHub

Maps every competitor and the gap they leave. Finds the direct competitors, indirect ones and the substitutes a buyer would use instead, from public sources only, and records what each sells, at what price, how they position themselves…

---
name: founder-competitors
description: >-
  Maps every competitor and the gap they leave. Finds the direct competitors,
  indirect ones and the substitutes a buyer would use instead, from public
  sources only, and records what each sells, at what price, how they position
  themselves and what their customers complain about in public reviews, every fact
  with a link. Ends with a positioning map and the gap the new business can own.
  Use when the user says "who are my competitors", "is this market crowded", "what
  else is out there", "competitor analysis", "find the gap", or "who am I up
  against".
argument-hint: "[city or market]"
---

# founder-competitors

Every buyer already solves this problem somehow. This skill finds out how, what
they pay, and what they hate about it, so the new business starts with a gap

Overview

Every buyer already solves this problem somehow. This skill finds out how, what they pay, and what they hate about it, so the new business starts with a gap instead of a guess.

Manual install (npx, ZIP)

Claude Codenpx skills add Jakeschincariol/founder-skill --skill founder-competitors -g -a claude-code

Claude Code (degit)npx degit Jakeschincariol/founder-skill/skills/founder-competitors#main ~/.claude/skills/founder-competitors

Claude.ai / desktopZip the folder and upload it under Settings → Capabilities → Skills.

Codex, Cursor, other agentsPoint them at SKILL.md. The other files are plain text.

Connects with Agent Alley MCP · agentalley.io/mcp

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founder-competitors

Every buyer already solves this problem somehow. This skill finds out how, what they pay, and what they hate about it, so the new business starts with a gap instead of a guess.

The rules

Public sources only, every fact linked. Websites, price pages, menus, app store and Google Maps listings, review sites, Reddit, news. If a source cannot be reached, say so. Never invent a competitor, a price, a rating or a review.
Read, do not scrape. Read pages as a person would. Respect each site's terms.
Quotes are verbatim, short, with the link. They are research, never testimonials.

Step 1: who is there

From founder/idea.md (write it first if missing; see /founder-board step 0):

type	what it means	example for a matcha café
Direct	sells the same thing to the same buyer	other matcha bars within walking distance
Indirect	a different product for the same job	the coffee shops on the same street
Substitute	how buyers solve it without a business	matcha powder at home, canned drinks

Aim for 5 to 10 direct and indirect, plus the main substitutes. For a local business, search the map for the exact area; for online, search how a buyer would ("best <thing> for <who>", "<thing> alternative").

Step 2: the facts

One row per competitor in founder/competitors.csv:

name,type,url,location_or_channel,price_of_comparable_item,what_it_sells,positioning_line,rating,review_count,source_date

positioning_line is their own headline or tagline, copied. Price is for the item closest to what the new business sells, with what it includes.

Step 3: what their customers say

For the top 3 to 5, read their reviews (1 to 3 stars first, then the "love it, but..." 4 stars). Note recurring complaints as themes with counts and one or two linked quotes each. Mark a theme thin if it has under three reviews.

Step 4: the map and the gap

Write founder/competitors.md:

The table (from the CSV), sorted by how directly each competes.
Price range: lowest, median, highest for the comparable item.
A positioning map in text: two axes that matter to this buyer (price and convenience, quality and speed...), where each competitor sits.
The complaints, ranked, with links.
The gap: what nobody does well that this business could, tied to the evidence. If there is no gap, say so plainly; that is the most useful result this skill can give.
The threat: who could copy the new business fastest, and how.

Output

founder/competitors.csv, founder/competitors.md. Next: /founder-consumer uses the complaints to write real objections; /founder-pricing uses the price range.

1	---
2	name: founder-competitors
3	description: >-
4	Maps every competitor and the gap they leave. Finds the direct competitors,
5	indirect ones and the substitutes a buyer would use instead, from public
6	sources only, and records what each sells, at what price, how they position
7	themselves and what their customers complain about in public reviews, every fact
8	with a link. Ends with a positioning map and the gap the new business can own.
9	Use when the user says "who are my competitors", "is this market crowded", "what
10	else is out there", "competitor analysis", "find the gap", or "who am I up
11	against".
12	argument-hint: "[city or market]"
13	---
14
15	# founder-competitors
16
17	Every buyer already solves this problem somehow. This skill finds out how, what
18	they pay, and what they hate about it, so the new business starts with a gap
19	instead of a guess.
20
21	## The rules
22
23	- Public sources only, every fact linked. Websites, price pages, menus, app
24	store and Google Maps listings, review sites, Reddit, news. If a source cannot be
25	reached, say so. Never invent a competitor, a price, a rating or a review.
26	- Read, do not scrape. Read pages as a person would. Respect each site's terms.
27	- Quotes are verbatim, short, with the link. They are research, never
28	testimonials.
29
30	## Step 1: who is there
31
32	From `founder/idea.md` (write it first if missing; see `/founder-board` step 0):
33
34	\| type \| what it means \| example for a matcha café \|
35	\| --- \| --- \| --- \|
36	\| Direct \| sells the same thing to the same buyer \| other matcha bars within walking distance \|
37	\| Indirect \| a different product for the same job \| the coffee shops on the same street \|
38	\| Substitute \| how buyers solve it without a business \| matcha powder at home, canned drinks \|
39
40	Aim for 5 to 10 direct and indirect, plus the main substitutes. For a local
41	business, search the map for the exact area; for online, search how a buyer would
42	("best <thing> for <who>", "<thing> alternative").
43
44	## Step 2: the facts
45
46	One row per competitor in `founder/competitors.csv`:
47
48	`name,type,url,location_or_channel,price_of_comparable_item,what_it_sells,positioning_line,rating,review_count,source_date`
49
50	`positioning_line` is their own headline or tagline, copied. Price is for the item
51	closest to what the new business sells, with what it includes.
52
53	## Step 3: what their customers say
54
55	For the top 3 to 5, read their reviews (1 to 3 stars first, then the "love it,
56	but..." 4 stars). Note recurring complaints as themes with counts and one or two
57	linked quotes each. Mark a theme thin if it has under three reviews.
58
59	## Step 4: the map and the gap
60
61	Write `founder/competitors.md`:
62
63	1. The table (from the CSV), sorted by how directly each competes.
64	2. Price range: lowest, median, highest for the comparable item.
65	3. A positioning map in text: two axes that matter to this buyer (price and
66	convenience, quality and speed...), where each competitor sits.
67	4. The complaints, ranked, with links.
68	5. The gap: what nobody does well that this business could, tied to the
69	evidence. If there is no gap, say so plainly; that is the most useful result
70	this skill can give.
71	6. The threat: who could copy the new business fastest, and how.
72
73	## Output
74
75	`founder/competitors.csv`, `founder/competitors.md`. Next: `/founder-consumer`
76	uses the complaints to write real objections; `/founder-pricing` uses the price
77	range.
78