LinkedIn Profile Optimizer

li-profile

A profile is not a resume. A resume answers "what have you done". A profile answers "should I message this person", and it answers it in about four seconds, from the headline and the first two lines of the about.

Input

Ask the user to paste: headline, about section, current role and the last two experience entries, plus whether they have a banner and featured section. A screenshot of the top card is enough for the first pass. Do not log into LinkedIn on their behalf.

Score it

Read rubric.json in this folder. Twelve items, 100 points, each with what full marks looks like. Score every item, show the table, and give the total. Be honest - most profiles land in the 30s and 40s on the first pass, and a generous score is useless.

PROFILE SCORE  41/100

  headline            3/12   job title only, no outcome, no audience
  about first 2 lines 2/10   opens with "passionate about"
  about body          4/10   history, not offer
  featured            0/8    empty
  banner              0/6    default blue
  ...

Then rewrite, in this order

Fix in descending order of points lost. Do not rewrite everything at once - the user has to actually paste each of these in.

1. Headline (220 characters). The formula that works: {what you do for whom} | {proof} | {how to start}. Not your job title. Not "Helping X do Y" as the first three words, which every second profile now opens with. Give three options.

2. About, first two lines. Everything after line 2 is behind "see more" on mobile, so those two lines are the whole about section for most readers. They must state who you help and what changes. No "passionate", no "results-driven", no third-person bio, no opening with your own name.

3. About body. Written to one reader, in the second person. Structure: the problem they have, what you do about it, one piece of proof with a number, what to do next. Under 1,400 characters even though the limit is 2,600.

4. Featured. Three items: the best post, the proof asset, the way to contact. An empty featured section is eight points and the only place on the profile you fully control.

5. Experience. Each role gets one line of scope and two to three bullets that are outcomes with numbers, not duties. Cut anything older than ten years to a single line.

6. Banner. One sentence of positioning and one way to reach you. The default blue gradient is the clearest signal on the page that nobody is home.

Output

Score table, then the rewrites as copy-ready blocks in fix-first order, each one already run through /li-human. Re-score at the end and show the delta honestly - if the rewrite gets to 88 and not 98, say 88, and say what the remaining points need (usually recommendations, a real banner and posting history, none of which a rewrite can create).

Nothing is saved to LinkedIn by this skill. The user pastes each section in.